Facebook ads outperforming Google ads

Advanced targeting, eye-catching design and flawless mobile device experience are just a few reasons why we’re seeing our clients’ Facebook ads outperform their Google counterparts. In the past five years at BroadBased, we’ve spent over $100,000 on Facebook ad campaigns, and in some cases we’re able to deliver as much as 80 percent more traffic… Continue Reading

Rayonier Advanced Materials advances the art of the annual report

The 2016 Rayonier Advanced Materials (NYSE: RYAM) annual report, designed by BroadBased, features a cover illustration by internationally acclaimed illustrator and artist Regan Dunnick. Designed to highlight the company’s products and business strategy, the illustration is a new approach for the company, which has primarily relied on photography in the past. “When exploring themes for… Continue Reading

CSI adds to its responsive presence

Since 1994, The CSI Companies has been getting the people business right as one of the leading staffing firms in the region. BroadBased has been proud to call CSI a partner for several years on a wide range of traditional and digital marketing projects. Our most-recent partnership has been the launch of a new responsive… Continue Reading

How To Set A Marketing Budget (And What To Include)

Small and medium-size businesses often wonder how much they should spend on marketing plans. This can be a tough question for seasoned businesses, and even tougher for startups. While there’s no one-size-fits-all formula for calculating how much you should spend, BroadBased can offer you some guidelines. One thing to note is B2C (business-to-consumer) budgets are… Continue Reading

New design for Diocesan Magazine

We recently collaborated with the Episcopal Diocese of Florida to redesign the Diocesan Magazine, a bi-annual magazine that focuses on churches, clergy and laity within the Diocese. The magazine is distributed to parishioners statewide. “While we maintain an up-to-date website, there’s really no substitute for how a printed magazine showcases the activities of our Diocese… Continue Reading

Is bite-size the right size for your next digital launch?

Digital marketing is evolving so quickly and strategy adjustments occur so frequently that some companies are understandably gun shy about launching big new campaigns. But while waiting for the “perfect time” might seem prudent, in reality it gives nimble competitors a head start and ultimately costs much more in lost revenue and market share. The… Continue Reading

Introducing Caitlin Lewis, Senior Designer

In February, we welcomed Caitlin Lewis as our new senior designer. Caitlin has had extensive experience as a freelance graphic designer, as well as nine years of experience in the visual presentation division of a retail arts center. A Jacksonville native, she has traveled widely, to Egypt and Alaska with her parents — educators in… Continue Reading

IZEAFest 2017

BroadBased was excited to attend this year’s IZEAFest Conference, which focuses on content and influencer marketing. Speakers included marketing executives from global brands such as Disney, Chipotle and Hewlett Packard, as well as technology giants such as Google and Yahoo. The event was capped off by a networking event held at Universal’s Islands of Adventure… Continue Reading

Logos University

Logos University, headquartered in Jacksonville, recently selected BroadBased to assist with its online application lead generation. Logos, is a 37-year-old online, faith-based university offering undergraduate and graduate degrees for students preparing for a career in the ministry. By partnering with ministry leaders all over the world, Logos has enabled more than 40,000 graduates in 33… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279