Clearing out your Gmail for the New Year

The New Year is here and one of the easiest ways to start being productive is by clearing out your inbox. It might seem like a scary concept, but are you really going to go back to that email from February 2013? The answer is no, but the idea of going through all of email… Continue Reading

Is your enrollment marketing strategy earning A’s or F’s?

At BroadBased Communications, higher education clients often come to us asking for ways to boost the number of prospective students they’re reaching via social media. All too often, they report they’re active across a range of digital channels with no solid strategy in place and only limited success. Before we advise them on ways to go… Continue Reading

To-do list: Two recommendations for 2017 that should top your list

Marketing trend lists for the New Year are already making their debut — think big data, personalization, better video, more social. But what if you’re still working on your 2016 list — think mobile experience, social presence, video, content and data analytics? Don’t feel bad, because you’re not alone. An evaluation of our own client… Continue Reading

Digital marketing: Millennials vs. Boomers

We found a very interesting read with Magisto’s October report titled From Main Street to Madison Avenue: Millennials Disrupting 50 Year-old Balance of Marketing Power. The report states that society is now at an inflection point where digital marketing is not just “a” channel any more, but it’s “the” channel, led by social media and… Continue Reading

Have you seen Facebook’s new canvas ads?

Social media marketing continues to increase year after year and Facebook continues to lead that charge by controlling 18% of the market share. As Facebook dominates the social media marketing game, they have introduced a new type of mobile ad experience, Canvas ads. Capitalizing on mobile advertising’s growth over desktop, Canvas ads allow advertisers to… Continue Reading

Real results for real estate

La Fontana at World Golf Village in St. Augustine joined the BroadBased family of clients in September, tasking us with brand management and lead generation for the new condominium property. “Instead of using multiple partners, which was a challenge to coordinate, we consolidated all marketing activities under BroadBased. In the two months we’ve worked with… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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