To-do list: Two recommendations for 2017 that should top your list

Marketing trend lists for the New Year are already making their debut — think big data, personalization, better video, more social. But what if you’re still working on your 2016 list — think mobile experience, social presence, video, content and data analytics? Don’t feel bad, because you’re not alone. An evaluation of our own client… Continue Reading

Digital marketing: Millennials vs. Boomers

We found a very interesting read with Magisto’s October report titled From Main Street to Madison Avenue: Millennials Disrupting 50 Year-old Balance of Marketing Power. The report states that society is now at an inflection point where digital marketing is not just “a” channel any more, but it’s “the” channel, led by social media and… Continue Reading

Have you seen Facebook’s new canvas ads?

Social media marketing continues to increase year after year and Facebook continues to lead that charge by controlling 18% of the market share. As Facebook dominates the social media marketing game, they have introduced a new type of mobile ad experience, Canvas ads. Capitalizing on mobile advertising’s growth over desktop, Canvas ads allow advertisers to… Continue Reading

Real results for real estate

La Fontana at World Golf Village in St. Augustine joined the BroadBased family of clients in September, tasking us with brand management and lead generation for the new condominium property. “Instead of using multiple partners, which was a challenge to coordinate, we consolidated all marketing activities under BroadBased. In the two months we’ve worked with… Continue Reading

What do all successful Facebook ad campaigns have in common?

Facebook advertisers have grown 50% from 2015-2016* and at BroadBased we’ve seen firsthand how successful our clients’ campaigns can be at driving leads and building awareness. Facebook ad campaigns cost considerably less than traditional Google search campaigns and in some cases have surpassed traffic and leads generated by other digital tactics. Having actively managed hundreds… Continue Reading

BroadBased Communications creates executive owner partnership

BroadBased Communications, one of Jacksonville’s oldest marketing firms, announces that Chris Ramaglia, executive vice president, has become a minority partner in the firm through an acquisition of shares. The company is celebrating 20 years in business in the Jacksonville market and until now has been 100 percent owned by CEO and founder Jan Hirabayashi. Hirabayashi… Continue Reading

New orthopedics TV spot for Ed Fraser Memorial Hospital

Ed Fraser Memorial Hospital added a new TV spot in September to its repertoire of commercials touting high-tech healthcare in a small town setting. We created the new :60 spot to promote the Macclenny hospital’s orthopedic specialty and build on the “We Treat You Like Family” campaign that features patient testimonials about their experience and… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279