BroadBased is Celebrating 20 Years

To borrow a famous advertising slogan, “we’ve come a long way, baby.” In 1996, in a bungalow shared with Jacksonville Woman Magazine in the San Marco area of Jacksonville, CEO Jan Hirabayashi launched BroadBased Communications. Trading magazine design services for office space, she literally worked on a kitchen table. Her company didn’t even have a… Continue Reading

What’s the Buzz?

2016 marketing terminology can be a bit confusing, but there really is differentiation. Digital Marketing: Digital marketing is an overarching term for the use of digital tools and technology to attract leads and convert them to customers. Activities include search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, display and pay-per-click… Continue Reading

And Speaking of Nurturing Leads…

By Chris Ramaglia, EVP Digital marketing saw a major shift in 2015, and if we’ve learned anything about internet marketing in recent years, it’s that change is constant and unpredictable. As buying behavior continues to evolve — both online and off — we have to respond with technologies and tactics that sell, and marketing strategies… Continue Reading

Stop cold-calling and start nurturing

By Chris Ramaglia, EVP Rather than cold-calling unqualified leads, marketing automation software takes a much more thoughtful approach. Based on collected data, it determines where each prospect sits in the sales funnel and markets to them accordingly. When a user clicks on one specific service, we continue to send them strategic communication for that service,… Continue Reading

Well Said

“Going forward, real-time marketing is going to be the holy grail of marketing.” ~ Jonathan Mildenhall CMO – Airbnb The World’s First Community Driven SuperBrand Continue Reading


Inbound marketing campaigns are 3x more likely to produce higher ROI than outbound. Inbound marketing is how you promote your company via content marketing to attract prospects into your sales funnel. You do this by positioning content on blogs, podcasts, video, e-newsletters, whitepapers, SEO, social media and more. Need an example? You’re looking at one.… Continue Reading

Hubspot’s 6 Best-in-class Marketing Practices

1. Inbound efforts achieve higher ROI than outbound regardless of company size or total marketing spend 2. Leading marketers resist the allure of paid campaigns and recognize outbound as being overrated. 3. Best-in-class marketers track ROI, prove it’s growing each year, and secure increased budget as a result. 4. Past success with inbound marketing is… Continue Reading

Google’s latest release lets you target customers closer than ever before

Earlier this month Google released Customer Match, a feature that allows businesses to advertise personalized content to individual users based on their email address. This provides groundbreaking targeting capabilities, as advertisers can now market custom content directly to an individual user. By uploading a batch of opted-in customer email addresses to Google’s search properties, such… Continue Reading

Well Said

“Design is about reduction—removing all of the unnecessary stuff until you arrive at something pure that conveys what you want to say in the simplest, most understandable visual form.”        ~ Deborah Budd Continue Reading

A Quint of Brands for Baker County Medical Services

On September 25, Baker County Medical Services (BCMS) in Macclenny, Florida, unveiled a new branding system designed by BroadBased that distinguishes each of BCMS’s health care brands, while at the same time unifies the system’s medical facilities within the BCMS family. BCMS owns and operates four medical facilities 25 miles east of Jacksonville, including a… Continue Reading


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