August 2006
What We Did On Your Summer Vacation
Going beyond the conventional to generate results.
BroadBased designs Fleet Graphics that create a unique look for your RV, van, truck, train, plane or SUV. We recently coordinated the installation of a new custom look for the Stenner Pump Company’s mobile training unit, and we can put your look on wheels too.
BroadBased designs trade show graphics and displays of all sizes — from small stands to large custom solutions. The displays are perfect for promoting products or services without breaking your marketing budget. They are great for point-of-purchase, lobbies, tradeshows, or other locations that need a splash of information.
The BroadBased Purchasing Fairies have been very busy! Let us provide you competitive pricing on unique products to promote your business including shirts, hats, bags, stickers, buttons, mousepads, gum, soda, notepads and anything else you - or we - can dream up.
BroadBased creates GIF animations (example on Brunswick News website) to draw attention to your product or service through banner advertising, web sites, emails, presentations or digital postcards.
We also produce Flash and PowerPoint movies and provide scriptwriting and voiceover services. Call Carolyn at BroadBased to find out how she can make your business more animated!
Click here to see a Flash Movie (then click on "Tour Our Facility").
Giving Your Biz Some Fizz!
If you haven’t received your customized BroadBased Jones Soda yet, please stop by our office for a cold one!
June 2006
BroadBased branding projects combine design, messaging and strategy to achieve client business goals.
Kimco Realty Corp. Inc., the developer of Avenues Walk, Jacksonville’s newest and grandest master-planned mixed-use development, chose BroadBased Communications to produce a variety of marketing and collateral materials for use in luring retailers to the upscale project. Marketing materials were unveiled at the International Council of Shopping Centers (ICSC) convention in Las Vegas, held in May. (Click here then on #1 to see logo)
Kimco engaged BroadBased to establish the project’s brand identity, positioning statement and overall messaging, as well as providing local marketing consulting. Additional pieces of the project included the development of a sales kit, a PowerPoint presentation for use at the ICSC and a Web Site, currently in development.
"This is the most exciting mixed-use development to come to Jacksonville, and we’ve been thrilled to be on board as a key player in its marketing," says BroadBased President and Creative Director Jan Korb.
Avenues Walk is a 160-acre mixed-use village that will include 60,000 square feet of retail space, 50,000 square feet of offices, a hotel and 1,050 housing units surrounding a 22-acre lake. The development lies between Interstate 95 and U.S. Highway 1, directly across from the Avenues Mall and Southside Boulevard.
Farah Printing recently turned to BroadBased to rebrand the 10-year-old printing company. The goal was to more clearly define the company’s presence in the marketplace.
Jim Farah, Co-owner of Agility Press, wanted to make a stronger statement about the printer’s competitive advantages. "We bend over backwards for our customers, and we want the marketplace to know that. When customers call us, we don't give them a million reasons why something can’t be done, we ask them when they need it, and we go do it—whatever it takes. Our new brand brings that across very clearly and powerfully." (Click here then on #3 to see logo)
“We determined early in the discovery phase that the word ‘agility’ best defined the overall strengths of the company throughout each department. The tagline – Ready. Set. Done. – implies the speed at which the Agility team works,” said BroadBased President and Creative Director Jan Korb. “The final piece of the puzzle was to create a logo that was both memorable and defining of the word Agility. We actually based it on agility exercise diagrams that sporting coaches and trainers frequently use.”
Agility Press has a combined operating facility of over 10,000 square feet, offering a full array of pre-press, printing, mailing, bindery and specialty advertising services and products.
Endurance Properties LLC, a Ponte Vedra-based developer of mixed-use shopping centers, recently engaged BroadBased to develop a new corporate identity. (Click here then on #8 to see logo)
“One goal of the project was to develop an icon that represents longevity, or endurance,” says Senior Designer Anna Moon. “The chosen icon was inspired by a Mobius strip, which is one infinite surface formed by joining the ends of a rectangular strip after twisting it 180°.”
Endurance Properties President Bill Baker said, “The designers at BroadBased explored a range of solutions for our logo that included a wide variety of elements. Each one was unique in its logic, and in the end, I felt the Mobius strip was a very appropriate representation of what we stand for.”
BroadBased also recently completed a redesign of the corporate identity and promotional materials for Camarda Financial Advisors, Inc. In addition to refreshing the logo, BroadBased also developed a marketing strategy, messaging and a positioning statement, “Invest In Integrity.” (Click here then on #7 to see brochure)
Senior Designer Carolyn Audije said, “The clients liked their existing logo, but wanted to modernize the look, font and color as a complement to a brand new headquarters that they just completed. We explored a variety of compositions, and in the end, we liked the balance and symmetry of this option. It conveys the integrity and stability that are the core values of this client.”
Camarda Financial is a fee-only financial advisor offering high net-worth individuals a unique combination of objective advice, uncommon expertise, personalized attention and an exclusive investment strategy.
April 2006
Web Feats: New BroadBased Sites Show Diversity of Design, Uses
Continuing to expand its Web site design portfolio, BroadBased Communications recently launched two new client sites while also redesigning its own Web presence.
The BroadBased team launched sites in recent weeks for Majestic Oaks, a master planned residential community in Brunswick, Ga., and for The Ethan Long Studio, featuring the creations of illustrator Ethan Long.
“These two sites are very different in their purpose and feel, but they demonstrate very clearly how a Web presence can accomplish different goals with equal effectiveness,” says BroadBased President Jan Korb.
Majestic Oaks is using its Web presence (www.majesticoaksga.com) to convey to prospective buyers the quality of the community and the craftsmanship of its builder with a combination of photographs, floor plans and — equally important — the overall look and feel of the Web site design.
“Many of today’s homebuyers will look for information online before actually touring the physical site, so it’s essential to have a Web presence that has the same quality and style we’re building into our community,” says Christopher C. Dostie the founder and president of Kingsouth Construction, the Majestic Oaks developer. “The Web site designed by the BroadBased team does an excellent job of capturing that quality.”
The Majestic Oaks site also gives visitors an opportunity to fill out a guest book to receive updates on the development’s progress while at the same time building Kingsouth’s prospect data base.
For Ethan Long’s Web site (www.ethanlong.com), the challenge was to blend the lightheartedness of the artist’s illustrations with his earnest commitment to educating children of all ages through art. Long has illustrated and written many children’s books, and one of his latest projects, an animated cartoon called “Farm Force” won the Viewers Choice Award in Nextoons: The Nicktoons Film Festival 2005.
“As an artist, I knew what I wanted for my site, but I needed the objectivity and expertise of talented graphic designers like Jan and her team to translate the vision into form and function,” Long says. “I’m very pleased with the results.”
The third BroadBased-designed site to hit the Net in recent weeks is www.bbased.com. Check it out to see the entire BroadBased site design portfolio.
April 2006
Camarda Logs On To ‘Narrowcasting’
One of the hottest trends in media today is Web “narrowcasting,” or developing content for a specific audience and demographic group. Blogs are a great example of narrowcasting, and the blog of BroadBased client Jeff Camarda is a great example of one that helps support a company’s image.
The founder and Chief Executive Officer of Camarda Financial Advisors, Inc., with locations in Fleming Island and Ponte Vedra, launched his blog at BroadBased’s suggestion in February and has been keeping it current with several new posts every week on a wide range of financial and economic topics (http://drcamarda.com)
Dr. Camarda holds a doctorate in finance, and his expertise is a major reason that clients choose his company. Although the blog itself is not commercial, it reinforces Dr. Camarda’s knowledge of the industry and can be linked from Camarda Financial’s commercial Web site.
"I've enjoyed writing the blog Jan suggested to me, and have been amazed at the traffic. Sometimes sticking with the disipline to find something to write about every day is a challange, but I am confident the blog will be productive from a business standpoint in the near future. Thanks, Jan."
April 2006
BroadBased Adds an ADDY for Design Excellence
A promotional package designed and produced by BroadBased for the Rock Creek Timber Partners, LP, has received a Silver ADDY Award in the Sales Promotion category.
The high-end modular package contains booklets and information cards assembled in a folder designed to give prospects easy access to quick facts as well as in-depth information. A clever fastener design holds the package’s primary booklet in place but allows easy removal. A quick overview brochure, meanwhile, slips into a slot in the folder’s inside flap. Case study cards and other information are placed behind the flap. (click here, then on #5 to see the package.)
BroadBased designed all of the collaterals as well as the total package, which now moves on to be judged in district competition.
Sponsored by the American Advertising Federation (AAF), the ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry.
February 2006
BroadBased Celebrates 10 Years with a New Look
BroadBased is turning 10, and we’re feeling positively grown up. Since opening our doors we have steadily added staff, enlarged our offices and expanded our services to offer a comprehensive suite of marketing, communications and design solutions. At the same time, we have retained the high-touch, personalized service that is the core of our value proposition.
To celebrate our anniversary, we’re launching a rebranding initiative that will refine our identity to reflect the firm’s maturity and depth of marketing expertise that we now provide for clients. A major element of our rebranding is a totally redesigned Web site at www.bbased.com that is brighter, smarter and more fun. The new look on our Web site will carry through in our logo, stationary and marketing collaterals, all of which will roll out over the first quarter.
In many ways, we’re just like our clients: We’re a dynamic business with changing marketing needs, and we have to ensure that our brand effectively positions us in the marketplace. If you haven’t thought about the effectiveness of your market identity recently, maybe it’s time you did.
Of course, you know where to turn for help. Developing comprehensive marketing plans, including brand positioning, has been one of the areas in which we have grown rapidly in recent years.
Our sincere thanks to each of our clients and partners for your continued support. It’s been a pleasure working with each of you over the past 10 years, and we’re confident we will continue to evolve in ways that will enhance the value you receive from your BroadBased relationship.
February 2006
Introducing Our New Marketing Intern
The newest BroadBased team member is intern Desi Desiderio. He’s a south Florida native (Boynton Beach) who will be receiving his MBA from the University of Phoenix in April.
Desi cut his teeth in retail as a district manager for General Nutrition Company and later worked as a financial consultant before pursuing his MBA.
His strong business background is proving to be a real asset for BroadBased clients. “It’s incredibly exciting to combine my experience in ‘the real world’ with what I’m learning in the MBA program and to put it all to work for our clients,” says Desi.
February 2006
Harrison Celebrates Six Years With the Firm
As exciting as it is to have new faces, the consistently exceptional work of veterans is what has helped BroadBased to reach its 10-year milestone. Senior designer Harrison Hardaway, who recently marked his sixth anniversary with us, is a prime example of our consistent customer commitment.
Harrison oversees the design and production of employee communications products and maintains image, marketing and advertising campaigns for B2B clients. He’s typically involved on projects from research and idea generation to execution of concepts.
Harrison is one more reason that BroadBased continues to shine.
