You are who your customers think you are.
You might think you’re the greatest thing since jet skis — and you might be — but if the public thinks you’re a paddle boat, you’re going to have to churn a lot of water to keep up with the competition.
BroadBased Communications will help you identify and establish an image in the marketplace that says who you are and why you’re the best at what you do. Whether you’re just starting out or responding to market conditions that demand a new direction, we can increase the power of your brand.
The process:
- Determine launch timeframe/goals
- Ensure name is available for TM or SM
- Develop creative brief
- Develop tagline if required
- Determine if logo or logotype is most appropriate
- Develop up to five solutions for presentation
- Test creative with focus group if appropriate
- Revise up to two selected logos for final presentation
- Design stationery, business papers, signage, fleet graphics, promo items
- Obtain print/manufacturing estimates
- Print/manufacture materials
- Develop usage guidelines
- Write and distribute press release to appropriate media
- Rollout to internal/external audiences if re-branding
