We’re talkers!
Public Relations is simply the art and skill of crafting the right messages for specific target audiences and delivering them exactly how you want them to be heard and understood. At BroadBased Public Relations, we partner with companies and individuals to help your message reach the right ears. Whether it’s the media, elected officials or the general public (or maybe even your competition!), we help companies large and small tell the world their good news. We also help companies and individuals find their unique stories or create unique events that get attention.
BroadBased Public Relations focuses on Jacksonville and Northeast Florida. We’re locals who know the players, the media outlets, reporters, writers, editors and opinion leaders better than anyone. With a team of long-time Jacksonville insiders, we provide our clients unequaled access to the local landscape and knowledge of the community. We know who to talk to – and how.
The process:
- We work with you on goals, objectives and a strategy for meeting them
- We analyze best-case scenarios for timing, placement and the right communicator
- We collaborate to create the right messages for the right audiences
- We coach you on all communications efforts
- We are your partner every step of the way
- We help create all the events and materials you need to get noticed
Services we offer:
From TV to radio to print, we unlock the doors to the media outlets you read, watch and respect. Industry publications? No problem. The new frontier of online media? We show you what your priorities should be. Wonder no longer how your competition got covered and you didn’t. We do the work so that you can sit back and enjoy the compliments and the buzz.
Ever wonder how CEOs and spokespeople always have the right words to say? We help you craft the important messages and we teach you how to interact with the media, what they’re looking for and how to assert yourself as an expert. And who better to coach you than former journalists?
We don’t want you to have a crisis, but if you do we become your partner 24/7. We have some of Jacksonville’s most in-depth experience in crisis management and response. We help handle one of the toughest parts of any crisis – the media attention – while you focus on fixing the problem.
When you need to communicate your project or call the community or our elected leaders to action, we’re here to help! We help you identify all the stakeholders you need to talk to and how to talk to them. We help build consensus.
From shopping center grand openings to groundbreakings to press conferences, we handle all the creation, planning and execution of your events. And we manage all the pieces!
Twitter, Facebook, LinkedIn. Are your customers your fans? Do you need help figuring out what Websites are important and how to use them? In this age of new media, we help our clients figure out where and how to go online to talk to their stakeholders. We can do everything from the online research to the full management of your online profiles.
We create, write and distribute the good old-fashioned press releases, too. We use the latest methods and the latest distribution sources. And we know how to use these tools to get your news out to the masses. We know how to craft the releases that get noticed and get them in the right hands.
