Intelligence = information + how it is collected and used
If you’re going to build a better mousetrap, you’d better learn all there is to know about the mouse.
BroadBased offers a full suite of research and market intelligence services to supplement your own internal resources. Whether you need to gather more facts about your competition, to dig deeper on a business topic, or to plan where to invest your marketing dollars, we have the tools that can put the information at your fingertips.
The Process:
- Perform an initial search for your information, with an estimate of time and costs for your project
- Facilitate the project
- Return the data to you, along with analysis of the findings, within 24-48 hours
Research products we offer:
Market Research Reports: Do you need to know what’s happening in your market? BroadBased can help. We have access to thousands of market research reports available for almost any industry. These reports detail market growth trends, market environment, demographics, marketing strategies, forecasts and more.
The reports are available in complete form or by specific chapters based on your needs. Specify the industry or market you are interested in and we’ll send you a table of contents to review.
You may know who some of your competitors are, but do you have the information to effectively compete against them? We can provide a thorough Competitive Landscape by scanning available databases for competitive information and using “snoops” to call dealers, distributors, reps, end users and customers. The result: a very comprehensive report delivered to you to perfectly position yourself against your competitor.
Target Audience Media Profile: This report complements demographic and psychographic profiles by providing the preferred media of your chosen target audience. This plan will help us choose the best radio formats, cable stations, consumer publications and TV shows for your message. This is a surefire way to be on target with media planning and placement.
Business-to-Business (B2B) Data: Do you need a list of trade publications targeting your industry? We can provide you with complete details of publications that meet your needs. Details include contact information, circulation figures, rates, readership analysis and much more. This is a great way to review all the possibilities before planning your media strategy.
Business-to-Business (B2B) Ad Spending Data: A B2B Ad Spending Report details how much a specific company spent in trade print advertising during the past year or two. This report includes the trade publications in which the company bought ads, the total number of annual pages purchased and the total dollars spent in each publication. This is great for creating a detailed media plan.
BroadBased can help create lists of companies for new business prospecting or direct mail efforts. Lists can be built using SIC codes (industries), location, size of business (employees, sales), years in business, headquarters or branches, among other things. Our list data is updated quarterly to ensure the most accurate information is available.
We help you write a questionnaire on your product or service and then email it to a network of 1,500 advertising and marketing professionals asking them to complete the survey. Results are tabulated and forwarded to you for review. This “quick poll” allows you to gather opinions on new products or services, logos, slogans, consumer habits/attitudes and countless other issues.
