Email Campaign Strategies

BroadBased helps consumer and B2B clients make one-to-one connections with customers and prospects. We carefully craft your message and deliver it through a well-researched creative solution. Our solutions can reinforce your brand, include an incentive, create a sense of urgency and turn your prospects into customers. Upon campaign launch, we carefully track response to measure your return on investment.

Campaigns can be designed that incorporate:
  • Mail
  • Email
  • TV or Radio
  • Integrated Personalized URL (PURL)

Targeted one-to-one or variable printing has the potential to improve response and revenue growth. Variable printing is a form of on-demand printing in which elements such as text, graphics and images can be changed from one printed piece to the next using information from your database or external file.

Printed pieces can also be customized with a call-to-action that delivers your customer to their own PURL, which has the same look and feel of the printed piece. The addition of a PURL in your strategy enables you to track exactly which prospects – by name – that respond to your offer. An online dashboard gives you real-time access to campaign traffic and directs sales leads directly to the appropriate person in your organization. At the end of your campaign, you may choose another outreach to entice the prospects that may not have responded to the initial mailing.

Based on your company’s needs, BroadBased will tailor a solution to custom fit your business objectives from delivery optimization to precision targeting to program deployment.