BroadBased was retained by Communications Solutions, Inc., (CSI) in 2006 to re-brand the 15-year-old firm with graphics that were modern and representational of this growing full-service telecommunications company.
Upon completion of a creative brief and meetings with stakeholders, the winning logo and tagline “Let’s Talk” were chosen from a selection of five developed by BroadBased. This logo was designed to depict CSI’s dedication to supporting “converged” communications. Convergence is the process of coming together, or having come together, toward a common point. Each component of the logo represents a division of the company — telephone solutions, networking, voice and data cabling and customer service.
BroadBased helped CSI roll out the new brand externally with a letter to customers and partners announcing CSI’s new corporate look that was reflective of their growth as a “total systems” partner for communications technology. The brand has also been applied to printed materials, Website and fleet graphics.