Services Rendered
BroadBased was retained by Turner Pest Control to re-brand the firm in mid 2005. We began by performing a communications audit in which all marketing materials were reviewed and analyzed for compliance to corporate goals, graphics and messaging consistency. This process included review of existing communication materials including advertisements, billboards, brochures, fleet graphics and Website.
One recommendation resulting from this process included the development of a tagline that would be memorable and unique and would differentiate the company from its competitors. Thus, “What’s Bugging You?” was born.
The result of the re-branding process was an increase in awareness with the help of the bold new logo and memorable tagline. All marketing materials were updated to reflect the new brand, with the client applauding the new image and organization of materials.
