BroadBased works with CSX, the largest freight railroad in the eastern U.S., in support of the company’s Corporate Communications team. CSX, with 21,000 miles of track and more than 30,000 employees positioned in 23 states and the District of Columbia, is responsible for keeping employees, both union and non-union, informed of broad business goals and initiatives. It also maintains communications with customers; local, state and federal officials; freight rail regulatory agencies; investors; media and the general public.
BroadBased provides day-to-day communications backup in the form of planning, editing and copywriting of regular features on the company’s intranet and weekly electronic newsletter for employees. It also creates print and electronic publications for a variety of the company’s audiences, both internal and external, and supports special events planning with collateral materials and signage.
The BroadBased team also serves as consultants for CSX in selected media and PR campaigns in Northeast Florida, as well as other sections of its vast territory, as needed.