The LBA Group is a Jacksonville-based firm that offers an array of accounting, wealth management and business consulting services. It called on BroadBased to help develop an integrated marketing plan for communications to reach their targeted audiences in medicine, personal financial services, employee benefits, business forensics, and business valuation. BroadBased responded with a plan for services ranging from customer surveys to new print collateral materials and Website design.
As a partner with the LBA team, BroadBased designed a magazine that highlights each of the company’s specialty areas, and offers general guidance to address financial trends and other subjects of interest to clients. The magazine incorporates custom illustration that makes its look and feel distinctive for the company.
In addition to the core company magazine, BroadBased created a series of carefully coordinated collateral materials – an e-mail broadcast template, newsletter and multi-pocket sales portfolio that allows LBA staff to insert their own in-house-produced letters and memos. In addition, separate brochures and folders highlight each of the company’s areas of specialty for targeted mailings. The LBA Group’s current Website was also designed by BroadBased. It presents the company’s specialty areas simply and clearly, consistent with the overall company brand.