BroadBased worked with the Early Learning Coalition of Jacksonville to brand and launch a rating system aimed at converting all of Jacksonville’s child care centers into professional learning centers.
We first approached the assignment by provided naming and tagline options for the program, which resulted in the selection of “Guiding Stars of Duval,” accompanied by the slogan “Helping parents choose, preparing children to learn.”
Upon completion of the logo design, a promotional strategy was developed for the rollout that was targeted to Jacksonville parents, early learning center owners, and educators, as well as the general public within the county/city. Elements used in the rollout included brochures, print advertising, online advertising, transit advertising, flyers, promotional items and public and media relations.
