John Rigby & Company (JRC) is a gun and rifle maker specializing in the manufacture of high-quality sporting and “dangerous game” rifles and shotguns known for the reliability and accuracy that are imperative when hunting dangerous game. Originally founded in 1735 in Dublin, Ireland, the company is now based in California and continues to manufacture made-to-order firearms for customers willing to pay a premium price to own the best.
The client approached BroadBased with the goal of updating the JRC Website to create a user experience that reflects the quality and sophistication of JRC and to shore up perceptions within the industry about the strength and viability of JRC.
The final result is a Website that feels rich in tradition and showcases these custom-made firearms – which can cost as much as $85,000 – in the elegant manner that the company and its products deserve.