Category Archives: Brand Development

Real results for real estate

La Fontana at World Golf Village in St. Augustine joined the BroadBased family of clients in September, tasking us with brand management and lead generation for the new condominium property. “Instead of using multiple partners, which was a challenge to coordinate, we consolidated all marketing activities under BroadBased. In the two months we’ve worked with… Continue Reading

New orthopedics TV spot for Ed Fraser Memorial Hospital

Ed Fraser Memorial Hospital added a new TV spot in September to its repertoire of commercials touting high-tech healthcare in a small town setting. We created the new :60 spot to promote the Macclenny hospital’s orthopedic specialty and build on the “We Treat You Like Family” campaign that features patient testimonials about their experience and… Continue Reading

New business launch: The Pilates of marketing workouts

When it comes to exercising marketing muscle, creating a suite of sales and marketing materials for a new business launch will test an agency’s fitness level. We recently had a great workout courtesy of ClaimMedic, a new personal medical claims consulting business. Knowing that BroadBased specializes in lead generation and digital marketing, ClaimMedic approached us… Continue Reading

JaxKids Book Club turns a page

BroadBased is now in our 12th year of proud partnership with the Jacksonville Children’s Commission on the award-winning JaxKids Book Club, a free early literacy program for all Duval County 4-year-olds preparing to enter kindergarten. To inject new life into the story that began in 2004, the Book Club was re-introduced in May as a… Continue Reading

Mastering higher education microsites

Attracting quality students to meet enrollment goals can be every bit as competitive for colleges and universities as generating sales is for companies — maybe even more so. For several years now, BroadBased has been working with higher education clients on increasingly sophisticated digital recruiting strategies. The most recent campaign, developed for Jacksonville University’s Brooks… Continue Reading

New TV spot for Ed Fraser Memorial Hospital

Placing the right message in front of the right audience using the right channel calls for a diversified approach, including traditional media. The BroadBased campaign for Ed Fraser Memorial Hospital continues to demonstrate how traditional media, in this case broadcast, can be highly effective for reaching certain demographics in a given media market. The most… Continue Reading

Generation Next: BroadBased 2.0

BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand. Continue Reading

The LBA Group celebrates 50 years with commemorative website

The special anniversary website includes an interactive timeline, beginning with the firm’s 1966 founding and featuring firm milestones interwoven with pop culture and historical events. The website also features videos and lighthearted profiles of the partners and their alter egos. Visit the website and view their timeline and partner videos. Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279