Category Archives: Digital Marketing

Facebook ads outperforming Google ads

Advanced targeting, eye-catching design and flawless mobile device experience are just a few reasons why we’re seeing our clients’ Facebook ads outperform their Google counterparts. In the past five years at BroadBased, we’ve spent over $100,000 on Facebook ad campaigns, and in some cases we’re able to deliver as much as 80 percent more traffic… Continue Reading

Is bite-size the right size for your next digital launch?

Digital marketing is evolving so quickly and strategy adjustments occur so frequently that some companies are understandably gun shy about launching big new campaigns. But while waiting for the “perfect time” might seem prudent, in reality it gives nimble competitors a head start and ultimately costs much more in lost revenue and market share. The… Continue Reading

Logos University

Logos University, headquartered in Jacksonville, recently selected BroadBased to assist with its online application lead generation. Logos, is a 37-year-old online, faith-based university offering undergraduate and graduate degrees for students preparing for a career in the ministry. By partnering with ministry leaders all over the world, Logos has enabled more than 40,000 graduates in 33… Continue Reading

Clearing out your Gmail for the New Year

The New Year is here and one of the easiest ways to start being productive is by clearing out your inbox. It might seem like a scary concept, but are you really going to go back to that email from February 2013? The answer is no, but the idea of going through all of email… Continue Reading

Is your enrollment marketing strategy earning A’s or F’s?

At BroadBased Communications, higher education clients often come to us asking for ways to boost the number of prospective students they’re reaching via social media. All too often, they report they’re active across a range of digital channels with no solid strategy in place and only limited success. Before we advise them on ways to go… Continue Reading

To-do list: Two recommendations for 2017 that should top your list

Marketing trend lists for the New Year are already making their debut — think big data, personalization, better video, more social. But what if you’re still working on your 2016 list — think mobile experience, social presence, video, content and data analytics? Don’t feel bad, because you’re not alone. An evaluation of our own client… Continue Reading

Digital marketing: Millennials vs. Boomers

We found a very interesting read with Magisto’s October report titled From Main Street to Madison Avenue: Millennials Disrupting 50 Year-old Balance of Marketing Power. The report states that society is now at an inflection point where digital marketing is not just “a” channel any more, but it’s “the” channel, led by social media and… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279