Category Archives: Industries

Real results for real estate

La Fontana at World Golf Village in St. Augustine joined the BroadBased family of clients in September, tasking us with brand management and lead generation for the new condominium property. “Instead of using multiple partners, which was a challenge to coordinate, we consolidated all marketing activities under BroadBased. In the two months we’ve worked with… Continue Reading

New orthopedics TV spot for Ed Fraser Memorial Hospital

Ed Fraser Memorial Hospital added a new TV spot in September to its repertoire of commercials touting high-tech healthcare in a small town setting. We created the new :60 spot to promote the Macclenny hospital’s orthopedic specialty and build on the “We Treat You Like Family” campaign that features patient testimonials about their experience and… Continue Reading

5 ways to improve your enrollment marketing strategy

In the age of digital, enrollment marketing methods have to engage today’s tech-savvy students to meet their goals. The key to engaging prospective students is to create a thoughtful strategy, technology and content to produce real, measurable results. How can you improve your digital strategy quickly? Our list will help you. Be Mobile-Friendly Prospective students… Continue Reading

Condo conversions

“I don’t know what your new marketing firm is doing, but it’s working!” Those words were music to our ears as we heard feedback from a real estate client on a recent digital marketing campaign. The campaign was for Palazzo on St. Johns, a luxury waterfront condominium complex in Jacksonville. Our digital team was engaged… Continue Reading

New business launch: The Pilates of marketing workouts

When it comes to exercising marketing muscle, creating a suite of sales and marketing materials for a new business launch will test an agency’s fitness level. We recently had a great workout courtesy of ClaimMedic, a new personal medical claims consulting business. Knowing that BroadBased specializes in lead generation and digital marketing, ClaimMedic approached us… Continue Reading

Marketable marketing skills

In The rise of the marketer: Driving engagement, experience and revenue, a recent report published by The Economist Intelligence Unit (and sponsored by Marketo) the following question is posed: What are the top three areas in which you need to develop skills in your marketing operation? The results skew heavily toward technology –– which is… Continue Reading

Mastering higher education microsites

Attracting quality students to meet enrollment goals can be every bit as competitive for colleges and universities as generating sales is for companies — maybe even more so. For several years now, BroadBased has been working with higher education clients on increasingly sophisticated digital recruiting strategies. The most recent campaign, developed for Jacksonville University’s Brooks… Continue Reading

New TV spot for Ed Fraser Memorial Hospital

Placing the right message in front of the right audience using the right channel calls for a diversified approach, including traditional media. The BroadBased campaign for Ed Fraser Memorial Hospital continues to demonstrate how traditional media, in this case broadcast, can be highly effective for reaching certain demographics in a given media market. The most… Continue Reading

Enrollment marketing has changed, has your strategy changed with it?

Traditional enrollment marketing methods that lean heavily on direct mail and mass e-blasts are failing to engage today’s student. In response, many colleges and universities have over-corrected with insincere and poorly targeted social media efforts that rely too much on data and not enough on thoughtful, experience-driven strategy. These outreaches fall flat as well because… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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