Category Archives: Higher Ed

5 ways to improve your enrollment marketing strategy

In the age of digital, enrollment marketing methods have to engage today’s tech-savvy students to meet their goals. The key to engaging prospective students is to create a thoughtful strategy, technology and content to produce real, measurable results. How can you improve your digital strategy quickly? Our list will help you. Be Mobile-Friendly Prospective students… Continue Reading

Mastering higher education microsites

Attracting quality students to meet enrollment goals can be every bit as competitive for colleges and universities as generating sales is for companies — maybe even more so. For several years now, BroadBased has been working with higher education clients on increasingly sophisticated digital recruiting strategies. The most recent campaign, developed for Jacksonville University’s Brooks… Continue Reading

Enrollment marketing has changed, has your strategy changed with it?

Traditional enrollment marketing methods that lean heavily on direct mail and mass e-blasts are failing to engage today’s student. In response, many colleges and universities have over-corrected with insincere and poorly targeted social media efforts that rely too much on data and not enough on thoughtful, experience-driven strategy. These outreaches fall flat as well because… Continue Reading

Generation Next: BroadBased 2.0

BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand. Continue Reading

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