Category Archives: Jacksonville Advertising and Marketing

New orthopedics TV spot for Ed Fraser Memorial Hospital

Ed Fraser Memorial Hospital added a new TV spot in September to its repertoire of commercials touting high-tech healthcare in a small town setting. We created the new :60 spot to promote the Macclenny hospital’s orthopedic specialty and build on the “We Treat You Like Family” campaign that features patient testimonials about their experience and… Continue Reading

Mastering higher education microsites

Attracting quality students to meet enrollment goals can be every bit as competitive for colleges and universities as generating sales is for companies — maybe even more so. For several years now, BroadBased has been working with higher education clients on increasingly sophisticated digital recruiting strategies. The most recent campaign, developed for Jacksonville University’s Brooks… Continue Reading

New TV spot for Ed Fraser Memorial Hospital

Placing the right message in front of the right audience using the right channel calls for a diversified approach, including traditional media. The BroadBased campaign for Ed Fraser Memorial Hospital continues to demonstrate how traditional media, in this case broadcast, can be highly effective for reaching certain demographics in a given media market. The most… Continue Reading

Total Business Systems totally dominates the first page

Total Business Systems is celebrating its 25th year in business as one of Jacksonville’s leading technology companies. Despite this impressive milestone, the company’s ranking on Google for important keyword phrases was lacking. We partnered with the Total Business Systems team to execute an aggressive SEO campaign that’s helped the company achieve more than 30 first-page… Continue Reading

You’ve got fail: Avoiding pitfalls of new business email

More than seven billion people reside on planet Earth, and in 2015 they collectively sent and received more than 205 billion emails. For businesses, email has become the go-to means of interaction for internal and external communications, which has led to the development of standards and best practices. Whether you’re using email to relay information… Continue Reading

Generation Next: BroadBased 2.0

BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand. Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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