Case Study

The Garcia Institute

The Garcia Institute

The Challenge

As the premier facial plastic surgeons on the First Coast, The Garcia Institute needed an online presence to match the extraordinary treatment and results its patients experienced. It wanted to generate a flow of online leads by consistently and continually showcasing its innovative treatments and procedures.

The Solution

BroadBased recommended a new website supported by an aggressive SEO strategy to increase visibility. We also recommended a robust monthly email marketing campaign to keep the practice in front of prospects and past patients. Content used in the eblasts were repurposed for social media, fueling brand awareness online with consistent messages across multiple platforms.

The Result

The Garcia Institute nearly doubled website traffic in 12 months — and its waiting room filled up, too!
To see more of our solutions,
please visit our
Email Marketing portfolio

Our Process

  • Develop email content strategy and goals.
  • Custom design email template for display on desktop and mobile devices.
  • Implement tracking mechanisms to measure success.
  • Gather existing customer email contacts and send out the campaign.
  • Monitor activity, report analytics on opens, clicks and conversions.
  • Meet on a standing basis to make recommendations and improve.

To see more of our solutions, please visit our Email Marketing portfolio.


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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279