Increase the quantity, and quality, of new student leads to drive admissions yield
Emerging mobile technology and social media have dramatically changed enrollment marketing and many higher education institutions are struggling to keep pace. BroadBased partners with colleges and universities to deliver custom lead generation strategies that have shown to increase post-melt admissions yield by over 20%. Some of our most effective strategies include:
- Targeted social media and search advertising
- Marketing automation and lead nurturing campaigns
- Search Engine Optimization and directory management
- Cross-platform remarketing and retargeting
- Custom microsite design to drive conversions
By focusing as much on the quality of prospective student leads, as much as the quantity, we create a consistent flow of best-fit student leads for both undergraduate and specialized MBA programs. We’ve included several of our most popular higher education digital marketing resources below. For an in-depth consultation with our EVP, Chris Ramaglia, call 904-398-7279 ext. 17.