A Company eNewsletter Can Significantly Improve Leads

July 1, 2008

A Company eNewsletter Can Significantly Improve LeadsA very good friend of ours said recently, “I really like your email newsletter. I’m going to steal the idea.”

Er, thanks? As they say, imitation is the sincerest form of flattery! We don’t mind sharing a good thing, but let BroadBased give you a hand in the design and launch of your e-newsletter. Our own BROADcast – emailed directly to 650 of our closest friends, clients and prospects each month – is designed to promote our capabilities and successes. We started it in 2005 after hearing one too many times that, “I didn’t know you did that, we hired such-and-such to do that for us.” There is nothing more heartbreaking than losing a piece of business from a good client because they don’t know you perform the service!

If you would like to find out how an e-newsletter can enhance your marketing strategy, give Jan a call at 398-7279. We will help you with development of the program, either as a one-time project that you then manage yourself, or as an ongoing resource. We can:

  • Build and manage your database with opt ins/outs
  • Design the look of your e-newsletter
  • Develop content
  • Oversee distribution and report on opening statistics or bouncebacks


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.