A Respectable Marketing Response

July 25, 2011

You say your most recent direct mail effort resulted in a 1.25% response rate? And the click-through rate of your most recent Adwords ad was the same? Depending on your industry and audience, those numbers could be ample reason to toot your horn to the brass. Below, we present a compilation of common marketing response rates with which you can benchmark your own results.

Direct Mail: Depending on the industry, offer and the objective, typical B2C direct mail response rates are in the 0.5% – 1.9% range.  CRMTrends.com

Sponsored Links: The average Click Through Rate (CTR) for sponsored search engine links for all industries in 2010 was 0.051% – a decline from 2009’s 0.063%. The worst performing CTRs were for healthcare ads, which reported 0.011% CTR. 2011 Webtrends Report

Banner Ads: The average standard banner ad CTR stabilized at 0.09% in mid 2010. At that rate, your ad would need to receive 2,000 impressions to deliver 18 click-throughs. www.kikabink.com

Facebook Ads: The average Facebook ad CTR is 0.051%. www.kikabink.com

Jan Hirabayashi

Jan Hirabayashi

Founder / Senior Strategist

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.