Does PR Have a Seat at your Table?

July 25, 2011

A recent study by Hotwire and The Holmes Report revealed public relations professionals believe senior management leaves them outside the top table in their companies.

The Holmes Report, in a poll of senior global communications executives found 59% of respondents do not think public relations has a seat at the table with top senior management.

And yet “84% of executives rate communications as the function that has the most influence on corporate reputation.”

Yes, we believe PR should be near the top of the org chart, but it’s not just about structure. We think communicators deserve a physical seat at the table in many instances such as: policy discussions, customer service issues, new services, product launches and, of course, any issue with the potential to create a media reaction. The deeper understanding your PR advisors have of your business, the more valuable they can be to you.

Jan Hirabayashi

Jan Hirabayashi

Managing Partner

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.