BroadBased in the News

August 28, 2011

Jan Korb , BroadBased’s CEO, was one of four panelists for the Jacksonville chapter of the American Marketing Association’s (JAMA) August event: The Role of Design in Marketing. Also featured on the panel were Jeff Spear of Studio Spear, Al Emerick of Hospital Physician Partners and Caron Streibich of OptaComp. For more information about JAMA and upcoming events, please visit its website.

You can find Jan on Twitter at @JanKorb.

In an August 2011 article in 904 Magazine, Maria Coppola, APR, BroadBased’s director of public relations, writes about basic PR strategies and tactics including information on a variety of PR opportunities and some of the pitfalls. For this business-focused article, Coppola interviewed other PR experts, a small business advisor and an advisor with the Women’s Business Center at the Jacksonville Regional Chamber of Commerce. The article also included online resources for businesses, whether they are pursuing DIY PR or looking to hire an expert.

Coppola has also been named the president of the Jacksonville Chapter of the Florida Public Relations Association. FPRA, a statewide organization, is the oldest public relations association in America and is focused on enhancing the public relations profession through continuing education, accreditation, professional development, professional recognition, and upholding its code of ethics in PR practice. As a local chapter president she will serve as a member of the FPRA state board of directors.

You can find Maria on Twitter at @mariacoppola.

Jan Hirabayashi

Jan Hirabayashi

Managing Partner

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.