JAX2025: Imagine it. Build it. Reach it.

October 10, 2012

It’s about our vision.
It’s about our future.

We’re proud to announce BroadBased’s selection as the marketing communications partner for the Jacksonville city-wide initiative, JAX2025. Facilitated by the Jacksonville Community Council Inc. (JCCI), JAX2025 is a community-owned and community-driven visioning initiative designed to create and execute a vision for the city of Jacksonville.

The BroadBased team is working with JCCI to raise awareness of the initiative and promote the online survey and 2013 public meetings. Our wide-ranging responsibilities include branding, messaging, online asset development, and marketing/public relations management.

“We are immensely excited to work with JCCI on this project,” said Jan Korb, BroadBased’s CEO. “This type of initiative fits perfectly with our portfolio of branding support for community initiatives including Rally Jacksonville! and Mayor Peyton’s Book Club, among others. Plus, as residents ourselves, having the opportunity to participate in a venture designed to help shape our city’s future is very meaningful.”

The initiative begins by asking residents to imagine how great Jacksonville can be. It’s the first step to creating a shared vision of where we want to go and how we’re going to get there. The first milestone will be the completion of 10,000 online surveys by area residents, including customized surveys for teens and kids.

Please visit www.JAX2025.org to take the survey. To stay informed on issues and public meetings, please “like” JAX2025 on Facebook and follow the initiative on Twitter @JAX2025.

Jan Hirabayashi

Jan Hirabayashi

Managing Partner

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.