Moms Agree: 24/7 Pediatric Care Centers are Great!

June 25, 2014

Sometimes the best creative ideas come from the most-obvious source — your customers! When brainstorming for a new direct mail campaign for 24/7 Pediatric Care Centers, BroadBased took to the practice’s Facebook page to query moms on just what it is that they love about 24/7 Pediatric.

With locations in Jacksonville and Jacksonville Beach, 24/7 Pediatric is the only practice of it kind in the nation, offering 24-hour care for registered patients.

What we heard sparked the idea for a fun campaign featuring real moms. “I can get a real person on the phone when my child is sick 24/7,” said Hope T. “I’m no longer afraid of late night emergencies,” said Sherena T.

Our favorite answer to why moms love 24/7 Pediatric Care Centers was one that we couldn’t put on a card, but we thought you’d like it as much as we did: “Because my kids always spike a fever, have an asthma attack or can’t stop vomiting between 11 p.m. and 2 a.m. for some reason.” We can’t say that one is coming to a billboard near you, but the rest of the campaign is.

And it’s not just good looking. The campaign performs. The series drew a significant number of new patients with the first mailing.

Jan Hirabayashi

Jan Hirabayashi

Managing Partner

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.