Sometimes the best creative ideas come from the most-obvious source — your customers! When brainstorming for a new direct mail campaign for 24/7 Pediatric Care Centers, BroadBased took to the practice’s Facebook page to query moms on just what it is that they love about 24/7 Pediatric.
With locations in Jacksonville and Jacksonville Beach, 24/7 Pediatric is the only practice of it kind in the nation, offering 24-hour care for registered patients.
What we heard sparked the idea for a fun campaign featuring real moms. “I can get a real person on the phone when my child is sick 24/7,” said Hope T. “I’m no longer afraid of late night emergencies,” said Sherena T.
Our favorite answer to why moms love 24/7 Pediatric Care Centers was one that we couldn’t put on a card, but we thought you’d like it as much as we did: “Because my kids always spike a fever, have an asthma attack or can’t stop vomiting between 11 p.m. and 2 a.m. for some reason.” We can’t say that one is coming to a billboard near you, but the rest of the campaign is.
And it’s not just good looking. The campaign performs. The series drew a significant number of new patients with the first mailing.