Video makes your website sticky and improves your SEO

No, not Dum-Dum sucker-in-your-sister’s-hair sticky. Website “stickiness” is a good thing. It refers to the amount of time that a visitor spends on your website. According to, websites that include videos have on average an extra two-minute dwell time compared to websites without video.




2016 is being called “The Year of Video.” For those SMBs (small and medium-sized businesses) with marketing budgets of more than $10,000, 37 percent used video in 2015, an increase of 131 percent over 2014. But video is so expensive, you say. Not anymore, we say. It took some time but the industry has yielded affordable website video solutions featuring high-quality recordings that won’t break your marketing budget. Think $500 for something like this. That’s a reasonable investment for an asset that can be used on your website, in your social media and throughout email marketing. Not to mention all the SEO benefits the video provides.

“For a relatively small investment, businesses can create a nice video library that highlights key features of products and services in a way that you can’t do with print alone,” says BroadBased CEO Jan Hirabayashi. If you want to explore how content and concept form a budget, email Jan Hirabayashi and get a conversation started.

About Jan

Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.


Sign up to receive our monthly BroadCast Newsletter.

  • This field is for validation purposes and should be left unchanged.

© 2020. BroadBased Communications, Inc. All rights reserved. Privacy Policy.

A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279