Video makes your website sticky and improves your SEO

July 10, 2016

No, not Dum-Dum sucker-in-your-sister’s-hair sticky. Website “stickiness” is a good thing. It refers to the amount of time that a visitor spends on your website. According to, websites that include videos have on average an extra two-minute dwell time compared to websites without video.




2016 is being called “The Year of Video.” For those SMBs (small and medium-sized businesses) with marketing budgets of more than $10,000, 37 percent used video in 2015, an increase of 131 percent over 2014. But video is so expensive, you say. Not anymore, we say. It took some time but the industry has yielded affordable website video solutions featuring high-quality recordings that won’t break your marketing budget. Think $500 for something like this. That’s a reasonable investment for an asset that can be used on your website, in your social media and throughout email marketing. Not to mention all the SEO benefits the video provides.

“For a relatively small investment, businesses can create a nice video library that highlights key features of products and services in a way that you can’t do with print alone,” says BroadBased CEO Jan Hirabayashi. If you want to explore how content and concept form a budget, email Jan Hirabayashi and get a conversation started.

Jan Hirabayashi

Jan Hirabayashi

Managing Partner

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.