Rayonier Advanced Materials advances the art of the annual report

April 17, 2017

The 2016 Rayonier Advanced Materials (NYSE: RYAM) annual report, designed by BroadBased, features a cover illustration by internationally acclaimed illustrator and artist Regan Dunnick. Designed to highlight the company’s products and business strategy, the illustration is a new approach for the company, which has primarily relied on photography in the past.

“When exploring themes for the 2016 annual report, BroadBased presented us with a custom illustration option that immediately got our attention,” said Jay Posze, SVP, Human Resources. “Our executive team felt that the blackboard concept and items illustrated by the artist captured the essence of our company’s culture and pillars of growth.”

BroadBased has partnered with Rayonier Advanced Materials since 2014 to provide branding and communications design for the global company, which is headquartered in Jacksonville.

Jan Hirabayashi

Jan Hirabayashi

Founder / Senior Strategist

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.