A recent study released by Return Path shows that almost a quarter of marketing emails fail to reach the recipient’s inbox. Increased protection from spam filters is partly responsible, catching 8 percent of all email messages. Up to 16 percent are classified as “missing” in the report, which can be due to a variety of email server protective measures.
What does this mean for companies using email marketing as one of their primary digital lead generation strategies? It means that it’s time to diversify with other tactics, preferably ones that add value to the buying process with educational content versus the “spray-and-pray” e-blasts that are fast becoming obsolete.
Get in touch with our EVP Chris Ramaglia to learn more about these strategies and convert more leads.