Last month we invited small business owners, marketers and executives to participate in our first-ever digital marketing survey. They responded by providing useful insights into what’s working, what’s not and where they’re taking their digital strategies in 2018.
Some results were expected, but others were surprising, as companies continue to refine their strategies and seek to strengthen the impact of digital marketing budgets. Our goal in sharing the results is to help companies better understand how other organizations are meeting the challenges and opportunities of marketing in the digital age. Here’s what we found: