Online reviews can make or break your digital marketing efforts. You can be driving leads through social media, search, email and more, but if your perfect prospect reads a bad review, the chances of them converting will plummet.
Because Google reviews appear next to your company listing on search result pages, they’re one of the most important pieces of your online reputation strategy. As a result, many companies request reviews from their customers in bulk, but a recent update by Google calls this practice into question.
The latest version of Google’s terms of service states that businesses should not ask for reviews from customers in bulk. What it doesn’t specify is what constitutes “bulk” or what penalty will be imposed in response.
Based on our experience with a number of review websites, including Google, we’d recommend keeping any customer review outreach effort under 50 recipients. Also, it’s a safe bet that other prominent review websites like Yelp will follow suit with similar policies, so changing up your outreach will help on those platforms, too.
Having a well-designed online reputation strategy is critical to your lead generation campaigns. If you’d like a more in-depth review of your company’s reputation online, get it touch with us here.