New Brand Identity for CryoEdge Elite Performance & Health

April 16, 2019

What’s cooler than being cool? Ice cold.

CryoEdge Elite Performance and Health is a COOL business. Literally. CryoEdge, located in Elkhart, Ind., offers clients Whole Body Cryotherapy (WBC), which is the process of using liquid nitrogen to hyper-cool your body for three minutes. The concept delivers health benefits similar to those athletes receive with ice baths or any of us get by icing a sprained ankle (reducing inflammation). And with arctic temperatures ranging from -130˚F to -184˚F it’s definitely cooooool.

Owner Nicole Dyer started her company in the fall of 2018 and reached out to BroadBased to develop branding for the new venture. “My business has a wide target audience – from athletes to first responders, to the aged and everyone in between. I was kind of pre-sold on a sports-focused brand but after experiencing BroadBased’s discovery and value process, I ended up choosing a stylized logo that was bold, simple and representational of my product which, when broken down to the simplest terms, is the circulation frigid air.”

A responsive, mobile-friendly website, printed collateral materials, a Facebook page and paid social strategy rounded out the integrated strategy to the launch of CryoEdge Elite Performance and Health.Cryothrapy website redesign

P.S. Extra cool points to you if you recognized OutKast’s Hey Ya! lyric in the headline.

Jan Hirabayashi

Jan Hirabayashi

Managing Partner

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.