The success of your digital marketing strategy hinges on accurately identifying what’s working and what’s not. As the famous quote by marketing pioneer John Wanamaker goes …
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
You need to know which campaigns are driving leads to make the most out of your marketing budget, and tracking phone-based leads has been a challenge in terms of accuracy. If you’re doing SEO, Google Ads, Facebook Ads and email marketing, how do you know which one is generating phone calls? Better yet, which one is delivering the highest quality of calls?
That’s where advanced call tracking technology comes in.
You can now assign a unique tracking number to your website based on each traffic source you have running. When a user lands on your website from one of your traffic sources, every instance of your phone number dynamically changes to the trackable number for that individual source.
In other words, the system “knows” where your website visitor came from (Google, Facebook, Email, etc.) and gives them a unique number to call so you can track which source drove the most (and best quality) phone calls. Here’s a video that demonstrates how the system works:
You’re able to view all your trackable phone numbers in a dashboard-style interface that shows the total calls by number for any date range you need. You can integrate your phone numbers with Google Analytics and track calls with other conversions like website form submissions, and you can even “score” your calls by the quality of the lead.
In addition to digital campaigns, you can use dynamic tracking numbers for offline tactics as well, here’s some examples:
- TV commercials
- Radio spots
- Print ads and flyers
- Direct mail
The fees for the service start at $50 per month and can be installed on most websites with a single line of code.
Get in touch with us to learn about how you can take the guesswork out of tracking your marketing campaigns and get the most ROI out of your marketing efforts.