Introducing: LeadSite by BroadBased
August 17, 2021
When it comes to marketing, the only constant is change. And boy, does it change. For over 25 years, BroadBased has helped clients navigate changes in technology, strategy and the way they attract new business.
We’ve done this by embracing and testing new technologies and tools (every day, it seems) and relentlessly exploring how to apply these tools to the lead generation strategies we specialize in.
Across the board, our client’s biggest pain point is an uncomplicated method for driving new, high-quality business leads. We are often asked to bypass top-of-funnel activities like brand building and awareness and focus on the bottom of the funnel where robust activity grows the bottom line.
Effective lead generation became even more important in 2020 when the pandemic impacted nearly every business. Print advertising was down. Digital advertising was up. People were online more than ever. At BroadBased, we put our energies into exploring a comprehensive and cost-effective lead gen strategy that includes all the components that we know provide a strong foundation for lead generation.
The result is LeadSite by BroadBased.
LeadSite is a custom landing page solution that houses an all-in-one digital marketing system designed to drive new business into your sales funnel. It incorporates each of the lead generation tools that we know to be successful, launches quickly and is a budget-friendly solution that works in tandem with your existing website (without the need for us to access to your website).
Each LeadSite is custom designed to visually complement your website and purpose-built to convert traffic to leads. Each LeadSite includes:
- The ability to track the source of every phone call generated by your campaign.
- The ability to record each phone call to score the quality of the lead, track if the call went unanswered, and provide an opportunity for you to work with your sales team on phone technique.
- A contact form that can integrate with your CRM tool so your sales team has instant access to all inquiries.
- A real-time dashboard that tracks all the KPIs you would expect.
Here’s a more detailed look:
How does it work?
The key to LeadSite’s effectiveness is how and where we target your ideal prospects online. At BroadBased we don’t believe in a “one size fits all” approach to audience targeting. Rather, we use data-driven parameters to recommend the best online ad delivery method for use in targeting your specific business and industry.
Once a digital ad delivers a prospect to your LeadSite, they’re greeted by an engaging feature video that showcases the unique value proposition of your product or service. Why video? Because video is shown to increase conversion rates by 80%, and that’s why we made it a central part of the LeadSite package.
Please view the video below to learn how LeadSite works and what you can expect.
How do we get started?
The first step is a discovery meeting to learn about your lead generation goals. This meeting will allow us to assemble a detailed breakdown of projected traffic, leads and ROI based on your budget. Depending on your schedule for filming video, a LeadSite can be launched in as little as two weeks.