How to track marketing ROI in 2024

March 21, 2024

The most important metric in any marketing strategy is the Return on Investment, or ROI. Not only do you need to know if your marketing is paying off, but also which tactics are most effective at driving revenue.

The bottom line is: if you’re not accurately tracking your ROI, you’re taking (expensive) shots in the dark.

To help our clients get a clear idea of their return on their marketing campaigns, we implemented an AI-based solution that compares their new customer list with our tracking lists.

This includes inbound phone call tracking, contact forms, website chats, direct mail lists, and any other sources we’re able to capture.

The result? A definitive report that details exactly which tactics are delivering the highest ROI.

Watch the video below for more details on how it works, then get in touch when you’re ready to truly understand your marketing ROI.

Chris Ramaglia

Chris Ramaglia


Chris Ramaglia leads our digital strategies at the agency. He has more than 17 years' experience with online lead generation, holds nine digital marketing certifications, and has a borderline obsession with helping our clients smash their new business goals.