Author Archives: Chris

Planning to bulk up your Google reviews? Read this first.

Planning to bulk up your Google reviews? Read this first.

Online reviews can make or break your digital marketing efforts. You can be driving leads through social media, search, email and more, but if your perfect prospect reads a bad review, the chances of them converting will plummet. Because Google reviews appear next to your company listing on search result pages, they’re one of the… Continue Reading

Our take on Facebook’s recent data controversy

Our take on Facebook’s recent data controversy

After an estimated 87 million Facebook users had their data compromised and Facebook founder and CEO Mark Zuckerberg sat in the hot seat before Congress, many companies are wondering what the future holds for the social media giant. These recent events have raised questions for companies (you) and marketing agencies (us) who use Facebook’s targeting… Continue Reading

BroadBased 2018 Digital Marketing Survey Results: Part 2!

BroadBased 2018 Digital Marketing Survey Results: Part 2!

Last month we published Part 1 of the results from BroadBased’s first-ever digital marketing survey of small business owners, marketers and executives. The response to the survey so exceeded our expectations that we’re back this month with Part 2 of the findings, offering more valuable insights into which strategies worked for companies in 2017, which… Continue Reading

Required Reading: BroadBased 2018 Digital Marketing Survey Results

Required Reading: BroadBased 2018 Digital Marketing Survey Results

Last month we invited small business owners, marketers and executives to participate in our first-ever digital marketing survey. They responded by providing useful insights into what’s working, what’s not and where they’re taking their digital strategies in 2018. Some results were expected, but others were surprising, as companies continue to refine their strategies and seek… Continue Reading

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