Author Archives: Chris

Marketing Automation Guide: 3 steps to getting started

Marketing Automation Guide: 3 steps to getting started

Marketing automation is a digital strategy that bridges the gap between how today’s consumer wants to buy your product or service, and how you have traditionally sold it. It allows you to market to your prospects on their terms, build value throughout the buying process, and increase the chance for upsells and referrals after the… Continue Reading

The Great Google Ad Rebrand: What it means to you

The Great Google Ad Rebrand: What it means to you

Google announced earlier this month that it was combining all of its advertising products, including AdWords, under three new primary brands. “Today’s shopper will consider many different sources — like online search, videos, and blogs — before making a purchase. In any 48 hour period, over 80% of Americans are shopping for something,” according to… Continue Reading

BroadBased’s Mid-Year Digital Marketing Review

BroadBased’s Mid-Year Digital Marketing Review

Many companies consider employee mid-year reviews to be an important part of helping their people stay on track with constructive feedback, so why not give your digital marketing strategy the same support? As we round the corner on 2018, it’s already been a fast-moving six months in the world of digital marketing. To ensure your… Continue Reading

Planning to bulk up your Google reviews? Read this first.

Planning to bulk up your Google reviews? Read this first.

Online reviews can make or break your digital marketing efforts. You can be driving leads through social media, search, email and more, but if your perfect prospect reads a bad review, the chances of them converting will plummet. Because Google reviews appear next to your company listing on search result pages, they’re one of the… Continue Reading

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