Author Archives: Chris

November Digital Marketing Roundup

Check out this month’s Digital Marketing Roundup for BroadBased’s latest insights on: What’s more effective, Facebook ads or Google ads? Tips on picking the best marketing automation tool for your needs How to get website feedback you can actually use Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in… Continue Reading

BroadBased taps global thought leadership at SMX digital marketing conference

The SMX East conference in New York is the center of the digital marketing technologies and strategies world. At this year’s SMX East in October, global thought leaders on subjects ranging from artificial intelligence to increased use of video shared their insights on the future of online marketing while the world’s leading providers of digital… Continue Reading

October Digital Marketing Roundup

Watch this month’s DMR for BroadBased’s latest insights on: The difference between content marketing versus marketing automation. The best way for B2B companies to advertise on social media. The pros and cons of adding online chat to your website. Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in the… Continue Reading

Organic SEO losing click share to paid ads?

Organic search engine optimization has long been regarded as a better way to generate clicks and leads than paid ads like those offered by Google Adword campaigns. But there’s been a fairly dramatic shift recently that may change the focus of companies trying to generate inbound traffic from search campaigns. Wayfair.com, an e-commerce giant in… Continue Reading

Trending: Our new Digital Marketing Roundup

Digital marketing raises a lot of questions for even well-informed business people. How do we know? Because you ask us. We love answering your questions, but we also thought we could help you stay on top of what’s happening in digital marketing with a monthly Digital Marketing Roundup. Our first Roundup video recorded by EVP,… Continue Reading

Warning! If your website isn’t secured with an HTTPS certificate, you could lose your search rankings

Anyone who’s familiar with search engine optimization (SEO) knows that the only constant in Google’s search algorithm is change. And when a change occurs, it can mean the difference between top rankings and average rankings, which can directly impact your website’s effectiveness. We’re bringing this up because starting October 1 Google will roll out one… Continue Reading

Facebook ads stalled? Here’s 3 easy ways to jumpstart them

Last month Facebook announced it eclipsed the 2-billion-user mark — yes, with a “b” — and businesses have taken notice: Facebook’s advertising revenue grew a staggering 53 percent from 2015 to 2016.* But despite the explosion in advertising on the social media giant, not all companies are enjoying the same success. Although properly executed Facebook… Continue Reading

Is your 2017 digital strategy set up for a strong finish?

As 2017 passed the halfway pole, your company probably took time for a progress check against annual revenue and growth forecasts. Whether your review found you were out in front or off the pace, there’s a good chance that your digital marketing strategy had a direct impact on your first-half performance. Improving traffic and lead… Continue Reading

BROADCAST NEWSLETTER

Sign up to receive our monthly BroadCast Newsletter.

  • This field is for validation purposes and should be left unchanged.

© 2017. BroadBased Communications, Inc. All rights reserved.
A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279