BroadBased Communications Shifts Ownership, Starts Process of Full Transition to EVP in 2024

BroadBased Communications, one of Jacksonville’s oldest privately-owned advertising and marketing agencies, announces it has a new majority owner as the company plans for full transition in 2024. Executive Vice President Chris Ramaglia has acquired 69% ownership of the company as of Dec. 31, 2022. This new structure lays the foundation for full transition of the…

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3 Ways to Turbocharge your lead gen with Google Ads

Google ads have proven to be one of the most effective strategies for our clients’ lead gen campaigns. Shortly after launching Google Ads, we see consistent surges in phone calls, contact form submissions and website chats. One of the biggest reasons for this is because Google Ads are centered around intentional search. When prospects “raise…

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B2B Work Spotlight: Filling webinar seats with strategic lead gen

Dawn Emerick is one of the foremost experts in trauma-informed leadership and has incorporated webinars into her marketing mix to showcase her subject matter expertise and drive leads into her funnel. BroadBased developed and launched a lead generation strategy to promote these webinars with the goal to increase registrations. We created a series of ads…

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Work Spotlight: Calling the Dawgs with a digital strategy

One of our latest projects is a fun one, helping the Georgia Bulldog Club of Jacksonville with a digital campaign to sell UGA license plates here in Florida. We delivered creative Facebook ads to a targeted audience of UGA supporters with the goal selling the newly-designed Florida license plates. By testing and refining the creative…

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BroadBased presents at IABC meeting

Last month, our EVP and Partner Chris Ramaglia had the privilege of holding a presentation for the Jacksonville chapter of the International Association of Business Communicators (IABC). Chris talked about digital strategy in 2022, covering how the global pandemic changed marketing and how you can align your tools and tactics to be successful in driving…

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Work Spotlight: Complete Health Animated Video

Complete Health is a primary care physician’s group that works with healthcare providers to provide the highest level of patient care. We helped them create an animated video to showcase their Complete Health 360 service that provides Medicare-eligible patients access to specialized services including an exclusive Member Support Representative. Check out the video below, and…

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Introducing: LeadSite by BroadBased

When it comes to marketing, the only constant is change. And boy, does it change. For over 25 years, BroadBased has helped clients navigate changes in technology, strategy and the way they attract new business. We’ve done this by embracing and testing new technologies and tools (every day, it seems) and relentlessly exploring how to…

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