How to track marketing ROI in 2024

The most important metric in any marketing strategy is the Return on Investment, or ROI. Not only do you need to know if your marketing is paying off, but also which tactics are most effective at driving revenue. The bottom line is: if you’re not accurately tracking your ROI, you’re taking (expensive) shots in the…

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A completely new website design for Complete Health

Earlier this month, we launched the freshly redesigned Complete Health website. As a primary care group that operates 25 practices across Florida, Alabama and Virginia, Complete Health needed a clean, modern website that delivered on their brand promise of always putting their patients first. To that end, we worked with their team to create a…

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BroadBased Owner Chris Ramaglia Completes JAX Bridges Program

JAX Bridges is an entrepreneurial development program offered by the JAX Chamber and has an alumni of over 1,500 small business owners throughout Northeast Florida. Launched in 2014 by Dr. Carlton Robinson, the program helps small business owners grow with education, teaming exercises and mentoring. Last week, BroadBased Partner Chris Ramaglia completed the Spring 2023 program…

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5 Ways to Improve the Value of Your Agency Partnership

Hiring a marketing agency is an investment in your business’s growth, and like any investment, you want to maximize your return. This return is based on the value your agency can create for you. To ensure success, there are five effective ways to get more value from your agency that are often overlooked. While price,…

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The Benefits of Integrated Marketing Planning 

We all know prospective customers need multiple exposures to a brand or product before they consider buying. Exactly how many exposures is up for debate and depends on many variables.  To ensure you’re targeting the right audience with these exposures – and that your message is hitting the mark – you need a Strategic Marketing…

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BroadBased Communications Shifts Majority Ownership, Starts Process of Full Transition to EVP in 2024

BroadBased Communications, one of Jacksonville’s oldest privately-owned advertising and marketing agencies, announces it has a new majority owner as the company plans for full transition in 2024. Executive Vice President Chris Ramaglia has acquired 69% ownership of the company as of Dec. 31, 2022. This new structure lays the foundation for full transition of the…

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3 Ways to Turbocharge your lead gen with Google Ads

Google ads have proven to be one of the most effective strategies for our clients’ lead gen campaigns. Shortly after launching Google Ads, we see consistent surges in phone calls, contact form submissions and website chats. One of the biggest reasons for this is because Google Ads are centered around intentional search. When prospects “raise…

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