Posts by Chris Ramaglia
5 Ways to Improve the Value of Your Agency Partnership
Hiring a marketing agency is an investment in your business’s growth, and like any investment, you want to maximize your return. This return is based on the value your agency can create for you. To ensure success, there are five effective ways to get more value from your agency that are often overlooked. While price,…
Read MoreThe Benefits of Integrated Marketing Planning
We all know prospective customers need multiple exposures to a brand or product before they consider buying. Exactly how many exposures is up for debate and depends on many variables. To ensure you’re targeting the right audience with these exposures – and that your message is hitting the mark – you need a Strategic Marketing…
Read MoreBroadBased Communications Shifts Majority Ownership, Starts Process of Full Transition to EVP in 2024
BroadBased Communications, one of Jacksonville’s oldest privately-owned advertising and marketing agencies, announces it has a new majority owner as the company plans for full transition in 2024. Executive Vice President Chris Ramaglia has acquired 69% ownership of the company as of Dec. 31, 2022. This new structure lays the foundation for full transition of the…
Read MoreDrive more leads and increase ROI with pay-per-lead live website chat
Digital ad spending eclipsed the $600 billion mark in 2022 and is showing no signs of slowing down: As companies continue to pour budget into their digital strategies, it’s never been more important to convert as many leads as possible the investment they’re making to drive traffic to their website. The best way to do…
Read More3 Ways to Turbocharge your lead gen with Google Ads
Google ads have proven to be one of the most effective strategies for our clients’ lead gen campaigns. Shortly after launching Google Ads, we see consistent surges in phone calls, contact form submissions and website chats. One of the biggest reasons for this is because Google Ads are centered around intentional search. When prospects “raise…
Read MoreB2B Work Spotlight: Filling webinar seats with strategic lead gen
Dawn Emerick is one of the foremost experts in trauma-informed leadership and has incorporated webinars into her marketing mix to showcase her subject matter expertise and drive leads into her funnel. BroadBased developed and launched a lead generation strategy to promote these webinars with the goal to increase registrations. We created a series of ads…
Read MoreWork Spotlight: Calling the Dawgs with a digital strategy
One of our latest projects is a fun one, helping the Georgia Bulldog Club of Jacksonville with a digital campaign to sell UGA license plates here in Florida. We delivered creative Facebook ads to a targeted audience of UGA supporters with the goal selling the newly-designed Florida license plates. By testing and refining the creative…
Read MoreBroadBased presents at IABC meeting
Last month, our EVP and Partner Chris Ramaglia had the privilege of holding a presentation for the Jacksonville chapter of the International Association of Business Communicators (IABC). Chris talked about digital strategy in 2022, covering how the global pandemic changed marketing and how you can align your tools and tactics to be successful in driving…
Read MoreWork Spotlight: Complete Health Animated Video
Complete Health is a primary care physician’s group that works with healthcare providers to provide the highest level of patient care. We helped them create an animated video to showcase their Complete Health 360 service that provides Medicare-eligible patients access to specialized services including an exclusive Member Support Representative. Check out the video below, and…
Read More2022 Marketing Trends: 3 tactics you need to know to crush your lead gen goals this year
The world of marketing is constantly changing. This was especially true in 2021, which may have seen more changes impact marketing than any in recent memory. Some companies went completely virtual in response to the pandemic, others (like BroadBased) adopted a hybrid model. Employees left their jobs in record numbers, and others took on new…
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