Posts by Chris Ramaglia
Every business has a gap. The question is whether you’re closing it.
Every CEO knows the numbers. They know the revenue target they set, the forecast, and whether they’re ahead, behind, or somewhere in between. The challenge is rarely understanding where the business stands, it’s determining what needs to happen next. That’s where the gaps come in: The gap between where the business is today and where…
Read MoreHow to Use AI to Turn More Calls Into Customers
For most local businesses, the phone is still the single most important source of new business. The problem lies in how many have little visibility into which marketing campaigns are driving those calls, what happens once the phone rings, or how many valuable opportunities are lost because no one was available to answer. In this…
Read MoreHere’s the first place to look when you aren’t converting traffic you’re already paying for
Companies are working harder than ever to get qualified prospects to their websites, investing time and marketing dollars with the goal of driving the highest ROI possible. In most of our introductory conversations with new clients, we find that too often those hard-earned visitors leave with unanswered questions, abandoned forms, or the worst…no interaction at…
Read MoreInside the Redesign: JOI’s New Digital Experience
The Jacksonville Orthopaedic Institute (JOI) has been providing the highest level of orthopedic care to the First Coast since 1994. We partnered with their team to design a fresh, modern website that showcases their 3 locations and 16 specialty-trained physicians, and offers their patients a best-in-class experience when they need help fixing what hurts. …
Read MoreYour CRM Is Lying to You (And It’s Quietly Breaking Your Marketing ROI)
I’m going to start with something most agencies won’t say out loud: We audit CRMs all the time. I can’t remember the last time we opened one up and trusted what we saw. That’s not a platform problem. Whether it’s HubSpot, Salesforce, or any of the others, they all promise the same thing—clarity, control, visibility.…
Read MoreThe Conversion Audit Every B2B CEO Should Do
Introduction: The Demand Generation Trap I hear it all the time from CEOs and business owners: “We need more leads.” So naturally, companies invest heavily in SEO, paid ads, webinars, and content programs. But in my experience working with mid-market B2B companies—across healthcare, logistics, manufacturing, and staffing—more leads don’t automatically translate into more revenue. What…
Read MoreHow I Help Companies Take the Guesswork Out of Marketing ROI
I’ve sat with more business owners than I can count who ask the same question just before cutting their marketing budget: “We’re spending a lot — but what exactly is working?” If that question feels uncomfortably familiar, you’re not alone. Our recent 2026 Marketing Budget Survey revealed that most marketing teams still aren’t confident in…
Read MoreExclusive 2026 Marketing Budget Insights: What Marketing Leaders Are Really Prioritizing
Every year, marketing predictions flood inboxes and social feeds. AI will change everything, brand is back, performance is dead (or not), budgets are tightening (or exploding). But what actually matters isn’t what “experts” say, but rather what marketing leaders and business leaders are doing with their marketing dollars. That’s why we surveyed over 1,000 marketing…
Read MoreWhat’s Really Happening with 2026 Marketing Budgets?
Last month, we wrote about where marketing budgets are heading in 2026—the shift to digital, AI adoption, privacy-first strategies, and all the trends we’re seeing play out. But honestly? I want to know what’s actually happening in your shop. Here’s What I’m Really Curious About I’ve been in this business long enough to know that…
Read MoreInside the Redesign: Episcopal School of Jacksonville’s New Digital Experience
Episcopal School of Jacksonville (ESJ) is one of the most prestigious independent schools in Northeast Florida. Having recently celebrated its 60th anniversary, they partnered with BroadBased to refresh their digital presence with a redesigned website. One of the main goals of the new design was to optimally position the school as the best choice for…
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