BroadBased’s 2018 Marketing Survey

We’ve put together a survey to better understand what worked, what didn’t, and where you’re taking your company’s marketing strategy in 2018.  It’s only 10 questions, takes less than a minute to complete (we actually timed it), can be filled out anonymously, and there’s a chance to win a $50 Amazon gift card! Create your own user… Continue Reading

2017 holiday recipe collection

How sweet it is! The time for gathering with family and friends is here! Per BroadBased tradition, we present you with our annual Holiday recipe collection. These mouth-watering dessert and beverage recipes were compiled from staff and client submissions. Continue Reading

November Digital Marketing Roundup

Check out this month’s Digital Marketing Roundup for BroadBased’s latest insights on: What’s more effective, Facebook ads or Google ads? Tips on picking the best marketing automation tool for your needs How to get website feedback you can actually use Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in… Continue Reading

Why you’re asking for trouble when you solicit Yelp reviews

Your potential customers are conducting more research online before making purchase decisions, so having positive online reviews has never been more important. Asking satisfied customers to write reviews has proven to be an effective tactic for BroadBased clients, but a recent crackdown effort by online review giant Yelp will change that practice. In a recent… Continue Reading

BroadBased taps global thought leadership at SMX digital marketing conference

The SMX East conference in New York is the center of the digital marketing technologies and strategies world. At this year’s SMX East in October, global thought leaders on subjects ranging from artificial intelligence to increased use of video shared their insights on the future of online marketing while the world’s leading providers of digital… Continue Reading

October Digital Marketing Roundup

Watch this month’s DMR for BroadBased’s latest insights on: The difference between content marketing versus marketing automation. The best way for B2B companies to advertise on social media. The pros and cons of adding online chat to your website. Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in the… Continue Reading

Colorful clicks: Instagram ad update

A seemingly subtle change to Instagram ads could make a significant difference in click-through success. Facebook is continuing to add value to the platform by rolling out an update that allows ads to blend more seamlessly into the Instagram user feed. Ads currently feature a blue call-to-action button to differentiate them from standard posts. The… Continue Reading

Organic SEO losing click share to paid ads?

Organic search engine optimization has long been regarded as a better way to generate clicks and leads than paid ads like those offered by Google Adword campaigns. But there’s been a fairly dramatic shift recently that may change the focus of companies trying to generate inbound traffic from search campaigns. Wayfair.com, an e-commerce giant in… Continue Reading

Trending: Our new Digital Marketing Roundup

Digital marketing raises a lot of questions for even well-informed business people. How do we know? Because you ask us. We love answering your questions, but we also thought we could help you stay on top of what’s happening in digital marketing with a monthly Digital Marketing Roundup. Our first Roundup video recorded by EVP,… Continue Reading

Facebook cover videos put your brand on the move

One of Facebook’s most-recent updates gives businesses the ability to grab users’ attention much more effectively. The update allows you to replace your static Facebook cover image with a video that begins playing immediately when someone opens your page on a mobile or desktop device. Because video is much more effective at attracting eyeballs than… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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