Is it time for your agency to put some “skin in the game” with performance-based marketing?
“I would definitely budget more for marketing if I knew I was paying for results.” That’s a statement I hear from marketing executives and business owners all the time, and who can blame them for saying it? It would be so easy to just pay for marketing services that were generating dollars towards the bottom…
Read MoreAre you “doing marketing” or do you have a marketing strategy?
When people find out I own a marketing agency, they usually tell me all about how they’re “doing marketing.” They may be “doing digital,” or “doing some TV and radio” or “doing TONS of SEO.” Then I’ll ask them how their strategy is doing, and they usually don’t have a good answer. That’s because more…
Read More5 Ways to Efficiently Work with Your Designer
Working efficiently with a graphic designer can make a real difference in the success of your project. Clear communication, detailed planning, and mutual understanding are key components of a great collaboration. Below are some five steps to make sure you and your designer stay on the same page and have a smooth and productive collaboration.…
Read MoreThe Best Ways to “Stress Test” Your Marketing Strategies
Stress testing is a method of evaluating a system by intentionally pushing it beyond its normal operating limits to see how it reacts. It’s a technique used in a variety of businesses, such as manufacturing, finance and construction. We even subject our own bodies to it when our doctors recommend it. The reason why it’s…
Read MoreAre you sabotaging your lead gen efforts by not using these 5 conversion tools?
The best way to get more of your marketing budget is to increase your conversion while not increasing your costs. The goal is simple: get more of what you’re already doing. What we’ve found is that many companies either aren’t effectively using lead generation conversion tools, or simply aren’t using them at all. Here’s 5…
Read MoreHow to track marketing ROI in 2024
The most important metric in any marketing strategy is the Return on Investment, or ROI. Not only do you need to know if your marketing is paying off, but also which tactics are most effective at driving revenue. The bottom line is: if you’re not accurately tracking your ROI, you’re taking (expensive) shots in the…
Read MoreA completely new website design for Complete Health
Earlier this month, we launched the freshly redesigned Complete Health website. As a primary care group that operates 25 practices across Florida, Alabama and Virginia, Complete Health needed a clean, modern website that delivered on their brand promise of always putting their patients first. To that end, we worked with their team to create a…
Read MoreAfter transition year, BroadBasedCommunications acquisition complete
By James Cannon – Managing Editor, Jacksonville Business Journal Article link: https://www.bizjournals.com/jacksonville/news/2024/01/11/broadbased-communications-acquisition-complete.html After a successful transition year, Chris Ramaglia has completed his acquisition of BroadBased Communications Inc. Ramaglia became a partner with Broadbased Founder Jan Hirabayashi in 2016 and has helped the firm grow and expand its operations. In 2023, Ramaglia acquired a controlling interest in BroadBased and…
Read MoreDrive more leads and increase ROI with pay-per-lead live website chat
Digital ad spending eclipsed the $600 billion mark in 2023 and is showing no signs of slowing down: As companies continue to pour budget into their digital strategies, it’s never been more important to convert as many leads as possible the investment they’re making to drive traffic to their website. The best way to do…
Read MoreVideo Feature: 3 Tips to Boost Your Marketing Strategy in Q4
BroadBased Partner Chris Ramaglia details his top 3 tips to help your marketing strategy end on a high note in 2023.
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