Many companies consider employee mid-year reviews to be an important part of helping their people stay on track with constructive feedback, so why not give your digital marketing strategy the same support? As we round the corner on 2018, it’s already been a fast-moving six months in the world of digital marketing. To ensure your… Continue Reading
Last month we gave you the Do’s and Don’ts of Facebook Messenger Ads. This month, we’re focusing on Facebook Lead Ads. Facebook introduced Lead Ads back in 2015, but recent platform updates have made this ad format the next big thing to include in your business’s lead generation strategy. What Are They? Lead Ads are… Continue Reading
The Jacksonville Jaguars fielded one of the most dominant defenses in the NFL last season, earning the nickname “Sacksonville” for all the quarterbacks they planted in the backfield (known as a “sack” for you non-football fans). Superstar defensive end Yannick Ngakoue was one of the main reasons for their success, and last month he starred… Continue Reading
The latest innovation on the Facebook advertising platform is proving to be a game-changer. By capitalizing on the surging popularity of the Facebook Messenger app, Facebook now allows advertisers to use Messenger-based ad campaigns which are showing a boost in prospect interaction and, hopefully, lead generation. Launched in 2011 as an upgrade to the original Facebook chat,… Continue Reading
While BroadBased is mostly known as a digital-first firm these days, many people don’t know that print design and publishing is where our roots lie. When presented the opportunity to work on a magazine redesign with The Episcopal Diocese of Florida last year, we considered it a real treat! Fast forward to 2018 and we’re… Continue Reading
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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations. 1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279
