A Fresh Look for JaxKids Book Club
Nearly two decades since the inception of the JaxKids Book Club program, an exciting new version has been unveiled for Duval County preschoolers, featuring updated branding and a fresh selection of books. BroadBased originally served as the marketing partner for the City of Jacksonville’s 2004 team, which was responsible for creating, branding, and distributing what…
Read MoreEnhancing Your Brand through Regular Competitive Analysis
Few marketing teams would skip a competitive analysis when launching a new brand, but how often should you perform the research for your established brand? A competitive analysis provides valuable insights to guide the creation of strategic marketing messages, especially in industries experiencing rapid changes, shifts in technology and new competitors. So that pretty much…
Read MoreThe 3 most overlooked pieces of marketing data that can unlock higher ROI
Usually when we think of marketing data, we turn to analytics and KPIs. Hard numbers and stats that give us the plot points of the story, but fail to deliver the rich details that can create major separation from our competitors. The truth is, some of the valuable insight can be found from sources that…
Read MoreTop 5 Latest Design Trends for 2023
Are you looking for some new ideas to freshen up your designs? As we round the turn on 2023, we’ve seen some trends emerge that are weaving their way through the creative landscape. Keep reading to learn about these new trends and how they can invigorate your design projects. 1. Expressive Typography The art of…
Read MoreMaximize Your Budget With a Well-defined Target Audience
In today’s highly competitive digital marketing landscape, defining and refining your target audience is essential to optimize your budget and attract more customers. By employing precision targeting, you can ensure that your advertising budgets are utilized to engage only those who are most likely to become prospective customers. Below, we outline some effective processes used…
Read MoreBroadBased Owner Chris Ramaglia Completes JAX Bridges Program
JAX Bridges is an entrepreneurial development program offered by the JAX Chamber and has an alumni of over 1,500 small business owners throughout Northeast Florida. Launched in 2014 by Dr. Carlton Robinson, the program helps small business owners grow with education, teaming exercises and mentoring. Last week, BroadBased Partner Chris Ramaglia completed the Spring 2023 program…
Read More5 Ways to Improve the Value of Your Agency Partnership
Hiring a marketing agency is an investment in your business’s growth, and like any investment, you want to maximize your return. This return is based on the value your agency can create for you. To ensure success, there are five effective ways to get more value from your agency that are often overlooked. While price,…
Read MoreWhat’s a Fractional CMO and Why Would You Need One?
Think about the trusted advisors you rely on and how you work with them. If you’re a business owner, you probably have at least a CPA and an attorney in regular rotation, and you might also have a CFO advisor and HR advisor on call for special projects. You rely on these partners for strategy…
Read MoreAfter acquiring a controlling interest in BroadBased, Chris Ramaglia talks path forward
By James Cannon – Managing Editor, Jacksonville Business Journal Article link: https://www.bizjournals.com/jacksonville/news/2023/02/09/ad-firm-broadbased2023.html After becoming a partner with BroadBased in 2016, founded by Jan Hirabayashi in 1996, Chris Ramaglia has helped the firm grow and expand its operations. Ramaglia recently acquired a controlling interest in the firm with plans for a full transition in 2024. The Business Journal…
Read MoreThe Benefits of Integrated Marketing Planning
We all know prospective customers need multiple exposures to a brand or product before they consider buying. Exactly how many exposures is up for debate and depends on many variables. To ensure you’re targeting the right audience with these exposures – and that your message is hitting the mark – you need a Strategic Marketing…
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