Google held its annual Marketing Live event on May 14-15, where they continued to shake up the digital marketing world with innovative updates. Google Search is revamping its current model to include new features that provide users easier and quicker access to snippets of useful information that they’re looking for. New ad formats such as…

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BroadBased EVP, Chris Ramaglia and Dagmar Marketing CEO, Chris Gregory are back for the second episode of our Digital Lead Insider video series to give you an in-depth look at our 2019 Digital Marketing Survey. The topic for today is lead generation and Chris² discuss some surprising results from the survey, as well as give…

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Marketers are putting more and more emphasis on building and strengthening their digital marketing funnel, and with good reason. Funnels provide a predictable and scalable system to convert traffic to leads, leads to customers, and customers to loyal fans that will happily provide you with referrals. In most digital marketing funnels, content acts as the…

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The first episode of the Digital Lead Insider with BroadBased’s own Chris Ramaglia and Dagmar Marketing’s Chris Gregory has launched and you can check it out below. Chris² share their insights on the latest digital marketing trends, as well as what strategies are driving leads for their clients. Stay tuned for next month’s episode where…

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What’s cooler than being cool? Ice cold. CryoEdge Elite Performance and Health is a COOL business. Literally. CryoEdge, located in Elkhart, Ind., offers clients Whole Body Cryotherapy (WBC), which is the process of using liquid nitrogen to hyper-cool your body for three minutes. The concept delivers health benefits similar to those athletes receive with ice…

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A surge in email marketing success, improved goal achievement and big plans to increase marketing budgets are some of the key findings from the 2nd Annual BroadBased Digital Marketing Survey. Small business owners, marketers and executives who responded to our survey provided valuable insights into what’s working, what’s not and where they’re taking their digital…

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A new 100-page responsive website developed by BroadBased for Baker County Medical Services integrated four healthcare facilities into one master website under the main brand of Ed Fraser Memorial Hospital. Located 30 miles outside Jacksonville in the rural community of Macclenny, Fla., Ed Fraser Memorial Hospital and its affiliated facilities are more than medical providers.…

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Did your 2019 marketing tactics perform to expectation? We’re surveying friends, clients, and associates to better understand what worked, what didn’t, and where you’re taking your marketing strategy in 2020. It’s only 10 questions, takes less than a minute to complete (we actually timed it), can be filled out anonymously, and there’s a chance to win a…

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Advertising and websites are great for getting your name and products in front of prospective customers, but converting that exposure into leads and sales requires prospects to believe that what you say about yourself is true. The best way to build that trust is through a concept known as “social proof,” which is a fancy…

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You might not have consciously thought about it or known what to call it, but we’re all in the midst of a major explosion — a channel explosion. That’s what marketers call the dramatic growth in marketing channels over the past 20 years. Not only is it complicating marketing strategies, it’s also requiring organizations to…

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