Branding a new organization grown from established roots takes a skilled hand. When the Coastal Blood Foundation was created as a non-profit endowment with proceeds from the 2015 merger of Jacksonville’s The Blood Alliance with OneBlood, the creative team at BroadBased developed the organization’s brand and website. Starting with an engaging tagline — “Community service… Continue Reading
Why Facebook? Give us 30 seconds.
Facebook ad campaigns have increased leads for BroadBased clients by more than eight times over Google. Why? Our new animated whiteboard video draws it up in just 30 seconds. Continue Reading
Video Marketing: Get shooting or get left behind
Video has changed the way all of us consume content. Instead of watching TV broadcasts on big flat screens, we are turning to on-demand streaming video on our smartphones and tablets. What does that mean for businesses hoping to attract consumers’ attention and bring in new business? It means they need to get on board… Continue Reading
Need for speed: new Google study on how website speed affects results
A recent study by Google found that the average load time for a mobile landing page is 22 seconds. When you consider that 53 percent of mobile site visitors will leave a site if it takes more than three seconds to load, it’s clear why conversion rates are consistently lower on mobile than desktop. Check… Continue Reading
New Launch: 24/7 Pediatric Care Centers fully-responsive website
As Jacksonville’s leading pediatrician clinic with three locations on the First Coast, 24/7 Pediatric Care Centers needed its website to keep up with the demand of today’s mobile user. BroadBased provided the solution with a custom-developed, responsive website created on our WordPress platform. The new site looks great on tablets and smartphones and loads lightning-fast… Continue Reading
Facebook makes an ‘offer’ your audience can’t refuse
Facebook offers a range of ad types that allow advertisers to diversify their Facebook advertising strategy. One of the ads that may work for your business is the “offer ad.” This relatively new type of ad allows businesses to promote a discount directly from Facebook, eliminating a step in the buyer’s journey. Instead of being… Continue Reading
Facebook ads outperforming Google ads
Advanced targeting, eye-catching design and flawless mobile device experience are just a few reasons why we’re seeing our clients’ Facebook ads outperform their Google counterparts. In the past five years at BroadBased, we’ve spent over $100,000 on Facebook ad campaigns, and in some cases we’re able to deliver as much as 80 percent more traffic… Continue Reading
Rayonier Advanced Materials advances the art of the annual report
The 2016 Rayonier Advanced Materials (NYSE: RYAM) annual report, designed by BroadBased, features a cover illustration by internationally acclaimed illustrator and artist Regan Dunnick. Designed to highlight the company’s products and business strategy, the illustration is a new approach for the company, which has primarily relied on photography in the past. “When exploring themes for… Continue Reading
CSI adds to its responsive presence
Since 1994, The CSI Companies has been getting the people business right as one of the leading staffing firms in the region. BroadBased has been proud to call CSI a partner for several years on a wide range of traditional and digital marketing projects. Our most-recent partnership has been the launch of a new responsive… Continue Reading
How To Set A Marketing Budget (And What To Include)
Small and medium-size businesses often wonder how much they should spend on marketing plans. This can be a tough question for seasoned businesses, and even tougher for startups. While there’s no one-size-fits-all formula for calculating how much you should spend, BroadBased can offer you some guidelines. One thing to note is B2C (business-to-consumer) budgets are… Continue Reading
