Marketing: 100% Tax Deductible

Marketing: 100% Tax Deductible

One of the most thrilling phrases in the English language is “guilt-free spending,” and the fourth quarter is when it happens for many marketing departments. If you have money left in your advertising budget for 2018, spending it before the end of the year enables you to lay the groundwork for generating strong business results… Continue Reading

Three ways to get more out of your agency partnership

Three ways to get more out of your agency partnership

Your marketing agency is an extension of your team. Its professionals bring specialized expertise and experience that you don’t have the time or resources to recruit and manage in-house. As with any critical part of your organization, you want to get the most out of the time and budget you’re investing to achieve your business… Continue Reading

BroadBased attends Content Marketing World conference

BroadBased attends Content Marketing World conference

More than 4,000 people attended the annual Content Marketing World conference in Cleveland to hear 225 of the industry’s foremost experts discuss the latest strategies, trends and technology. BroadBased Executive Vice President Chris Ramaglia was there for it all and left with some important insights on the current state of content marketing. Here are Chris’… Continue Reading

Facebook Targeting: A MOVING Target

Facebook Targeting: A MOVING Target

Facebook’s removal of Partner Categories as an ad targeting choice will be fully effective beginning Sept. 30. What does this mean and who’s affected? Background  Facebook has been embroiled in a privacy controversy this year (think Cambridge Analytica scandal) and notified users in March that they would no longer allow advertisers to target audiences with… Continue Reading

Marketing Automation Guide: 3 steps to getting started

Marketing Automation Guide: 3 steps to getting started

Marketing automation is a digital strategy that bridges the gap between how today’s consumer wants to buy your product or service, and how you have traditionally sold it. It allows you to automate otherwise tedious manual tasks, market to your prospects on their terms, build value throughout the buying process, and increase the chance for… Continue Reading

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