As one of Jacksonville’s only newly constructed riverfront condo developments, Palazzo on St. Johns needs to keep its luxury property top of mind with its target audience. Since 2016, BroadBased has been helping them do just that with an integrated digital approach that continues to drive leads and produce results. The latest content marketing… Continue Reading
Small and medium-size businesses often wonder how much they should spend on marketing plans. This can be a tough question for seasoned businesses, and even tougher for startups. While there’s no one-size-fits-all formula for calculating how much you should spend, BroadBased can offer you some guidelines. One thing to note is B2C (business-to-consumer) budgets are… Continue Reading
Last month we published Part 1 of the results from BroadBased’s first-ever digital marketing survey of small business owners, marketers and executives. The response to the survey so exceeded our expectations that we’re back this month with Part 2 of the findings, offering more valuable insights into which strategies worked for companies in 2017, which… Continue Reading
As more companies make Facebook advertising a larger part of their digital marketing strategy, they’re learning that campaigns can plateau after launch. The platform is constantly making updates and rolling out new features that can make a big impact in a short time. We’ve found two hacks that are especially effective for maintaining performance of… Continue Reading
The expectations for a website’s mobile experience have changed. Users now assume that every interaction with a company’s responsive website will be as smooth, intuitive and convenient as their desktop version. To convert website traffic to new business leads in 2018, companies need to be more strategic about their mobile design and appeal to today’s… Continue Reading
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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations. 1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279
