Work Spotlight: Complete Health Animated Video
Complete Health is a primary care physician’s group that works with healthcare providers to provide the highest level of patient care. We helped them create an animated video to showcase their Complete Health 360 service that provides Medicare-eligible patients access to specialized services including an exclusive Member Support Representative. Check out the video below, and…
Read More2022 Marketing Trends: 3 tactics you need to know to crush your lead gen goals this year
The world of marketing is constantly changing. This was especially true in 2021, which may have seen more changes impact marketing than any in recent memory. Some companies went completely virtual in response to the pandemic, others (like BroadBased) adopted a hybrid model. Employees left their jobs in record numbers, and others took on new…
Read MoreIntroducing: LeadSite by BroadBased
When it comes to marketing, the only constant is change. And boy, does it change. For over 25 years, BroadBased has helped clients navigate changes in technology, strategy and the way they attract new business. We’ve done this by embracing and testing new technologies and tools (every day, it seems) and relentlessly exploring how to…
Read MoreDoes your lead gen strategy pass the test? Here’s how to use A/B testing to make the grade and drive more leads
“Do you think these ads will convert?” This is a question I hear a lot from clients, co-workers and colleagues, and I answer it the same way just about every time: “I don’t know, what happened when you tested them?” The reason I do this isn’t to be smug (well, maybe a little). I ask…
Read MoreCheers to the new Jax Bourbon Social website
Jax Bourbon Social is an annual event to increase awareness and support the National Multiple Sclerosis Society. BroadBased teamed up with the organization to design the brand and launch a new website to promote the first-ever event. The evening event hosts several tasting tables highlighting local and national bourbon and whiskey distillers’ offerings. In addition,…
Read MoreBring leads into your funnel with a smooth landing (page)
Picture this: you’ve got your Facebook and Google ad campaigns perfectly dialed in with pinpoint targeting, killer copy and irresistible creative. Once you hit the “go” button, leads should be converting left and right. But what if they’re not? If this has happened to you, there’s a good chance it’s due to a landing page…
Read MoreClearing out your Gmail for the New Year
The New Year is almost here and one of the easiest ways to start being productive is by clearing out your inbox. It might seem like a scary concept, but are you really going to go back to that email from February 2017? The answer is no, but the idea of going through all of…
Read MoreHow to “2020-Proof” your email marketing
Email Marketing has always been one of the most cost-effective digital strategies to drive leads, but the “new normal” we’re all dealing with in 2020 has changed the rules of the inbox. If you play by these new rules, you have a tremendous opportunity to connect with new prospects and convert them to devoted customers.…
Read MoreBroadBased featured on “Buzzworthy Businesses”
Earlier this month, our EVP Chris Ramaglia was a guest on “Buzzworthy Businesses” to talk about marketing and communications trends. Check out the segment below where Chris explains why email is not dead, and how businesses need to be thinking about connecting with their audience.
Read More3 Digital Marketing Strategies to End 2020 on a High Note
We’re already into Q4 and there’s still plenty of time to end 2020 on a high note for your business. Check out these 3 strategies that will help you close out the year strong and start off 2021 on the right foot.
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