Maximize Your Budget With a Well-defined Target Audience

In today’s highly competitive digital marketing landscape, defining and refining your target audience is essential to optimize your budget and attract more customers. By employing precision targeting, you can ensure that your advertising budgets are utilized to engage only those who are most likely to become prospective customers. Below, we outline some effective processes used…

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BroadBased Owner Chris Ramaglia Completes JAX Bridges Program

JAX Bridges is an entrepreneurial development program offered by the JAX Chamber and has an alumni of over 1,500 small business owners throughout Northeast Florida. Launched in 2014 by Dr. Carlton Robinson, the program helps small business owners grow with education, teaming exercises and mentoring. Last week, BroadBased Partner Chris Ramaglia completed the Spring 2023 program…

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5 Ways to Improve the Value of Your Agency Partnership

Hiring a marketing agency is an investment in your business’s growth, and like any investment, you want to maximize your return. This return is based on the value your agency can create for you. To ensure success, there are five effective ways to get more value from your agency that are often overlooked. While price,…

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What’s a Fractional CMO and Why Would You Need One?

Think about the trusted advisors you rely on and how you work with them. If you’re a business owner, you probably have at least a CPA and an attorney in regular rotation, and you might also have a CFO advisor and HR advisor on call for special projects. You rely on these partners for strategy…

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After acquiring a controlling interest in BroadBased, Chris Ramaglia talks path forward

By James Cannon  –  Managing Editor, Jacksonville Business Journal Article link: https://www.bizjournals.com/jacksonville/news/2023/02/09/ad-firm-broadbased2023.html After becoming a partner with BroadBased in 2016, founded by Jan Hirabayashi in 1996, Chris Ramaglia has helped the firm grow and expand its operations. Ramaglia recently acquired a controlling interest in the firm with plans for a full transition in 2024. The Business Journal…

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The Benefits of Integrated Marketing Planning 

We all know prospective customers need multiple exposures to a brand or product before they consider buying. Exactly how many exposures is up for debate and depends on many variables.  To ensure you’re targeting the right audience with these exposures – and that your message is hitting the mark – you need a Strategic Marketing…

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BroadBased Communications Shifts Majority Ownership, Starts Process of Full Transition to EVP in 2024

BroadBased Communications, one of Jacksonville’s oldest privately-owned advertising and marketing agencies, announces it has a new majority owner as the company plans for full transition in 2024. Executive Vice President Chris Ramaglia has acquired 69% ownership of the company as of Dec. 31, 2022. This new structure lays the foundation for full transition of the…

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3 Ways to Turbocharge your lead gen with Google Ads

Google ads have proven to be one of the most effective strategies for our clients’ lead gen campaigns. Shortly after launching Google Ads, we see consistent surges in phone calls, contact form submissions and website chats. One of the biggest reasons for this is because Google Ads are centered around intentional search. When prospects “raise…

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B2B Work Spotlight: Filling webinar seats with strategic lead gen

Dawn Emerick is one of the foremost experts in trauma-informed leadership and has incorporated webinars into her marketing mix to showcase her subject matter expertise and drive leads into her funnel. BroadBased developed and launched a lead generation strategy to promote these webinars with the goal to increase registrations. We created a series of ads…

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Work Spotlight: Calling the Dawgs with a digital strategy

One of our latest projects is a fun one, helping the Georgia Bulldog Club of Jacksonville with a digital campaign to sell UGA license plates here in Florida. We delivered creative Facebook ads to a targeted audience of UGA supporters with the goal selling the newly-designed Florida license plates. By testing and refining the creative…

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