Category Archives: Content Marketing

You’ve got fail: Avoiding pitfalls of new business email

More than seven billion people reside on planet Earth, and in 2015 they collectively sent and received more than 205 billion emails. For businesses, email has become the go-to means of interaction for internal and external communications, which has led to the development of standards and best practices. Whether you’re using email to relay information… Continue Reading

Social vs. Search: Which is a better fit for your advertising dollar?

For the past 10 years, Google Pay Per Click (PPC) and display advertising (graphic ads displayed on websites) have dominated digital advertising budgets — and rightfully so, as over 3.5 billion searches are performed each day on Google (see them all in real time here). But how we use the Internet changes constantly and the… Continue Reading

HubSpot Email Marketing Certification

BroadBased EVP, Chris Ramaglia, recently earned his HubSpot Email Marketing Certification. The certification course focuses on how to use email marketing to drive leads and growth. Achieving this certification reinforces Chris’ expertise in lifecycle marketing, segmentation, email design, deliverability, analytics and optimization. “Email is one of the few digital channels that you actually own as… Continue Reading

Generation Next: BroadBased 2.0

BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand. Continue Reading

What’s the Buzz?

2016 marketing terminology can be a bit confusing, but there really is differentiation. Digital Marketing: Digital marketing is an overarching term for the use of digital tools and technology to attract leads and convert them to customers. Activities include search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, display and pay-per-click… Continue Reading

And Speaking of Nurturing Leads…

By Chris Ramaglia, EVP Digital marketing saw a major shift in 2015, and if we’ve learned anything about internet marketing in recent years, it’s that change is constant and unpredictable. As buying behavior continues to evolve — both online and off — we have to respond with technologies and tactics that sell, and marketing strategies… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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