Category Archives: Content Marketing

Palazzo on St. Johns upgrades content marketing campaign

  As one of Jacksonville’s only newly constructed riverfront condo developments, Palazzo on St. Johns needs to keep its luxury property top of mind with its target audience. Since 2016, BroadBased has been helping them do just that with an integrated digital approach that continues to drive leads and produce results. The latest content marketing… Continue Reading

Two quick and easy Facebook ad hacks to improve your campaigns

As more companies make Facebook advertising a larger part of their digital marketing strategy, they’re learning that campaigns can plateau after launch. The platform is constantly making updates and rolling out new features that can make a big impact in a short time. We’ve found two hacks that are especially effective for maintaining performance of… Continue Reading

Required Reading: BroadBased 2018 Digital Marketing Survey Results

Last month we invited small business owners, marketers and executives to participate in our first-ever digital marketing survey. They responded by providing useful insights into what’s working, what’s not and where they’re taking their digital strategies in 2018. Some results were expected, but others were surprising, as companies continue to refine their strategies and seek… Continue Reading

You’ve got fail: Avoiding pitfalls of new business email

More than seven billion people reside on planet Earth, and in 2015 they collectively sent and received more than 205 billion emails. For businesses, email has become the go-to means of interaction for internal and external communications, which has led to the development of standards and best practices. Whether you’re using email to relay information… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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