Category Archives: Content Marketing

BroadBased: 2019 Digital Marketing Survey Results

BroadBased: 2019 Digital Marketing Survey Results

A surge in email marketing success, improved goal achievement and big plans to increase marketing budgets are some of the key findings from the 2nd Annual BroadBased Digital Marketing Survey. Small business owners, marketers and executives who responded to our survey provided valuable insights into what’s working, what’s not and where they’re taking their digital… Continue Reading

Drive more leads and sales with social proof

Drive more leads and sales with social proof

Advertising and websites are great for getting your name and products in front of prospective customers, but converting that exposure into leads and sales requires prospects to believe that what you say about yourself is true. The best way to build that trust is through a concept known as “social proof,” which is a fancy… Continue Reading

Are you posting what consumers want to see?

Are  you posting what consumers want to see?

Your social media content strategy may be missing the mark when it comes to posts that will drive engagement and shares. A recent report by Sprout Social found that brands create educational and storytelling content most often, but those aren’t the most sought-after by potential buyers. Here’s how to give them what they’re after. Discounts… Continue Reading

Struggling with a stalled campaign? It’s time to call out your call-to-action

Struggling with a stalled campaign? It’s time to call out your call-to-action

Your call-to-action (or CTA) makes or breaks the performance of your marketing campaigns. If you have a weak CTA, then no one is going to click-through to see what you have to offer. These tips will help you develop a winning CTA to meet your business goals. Make It Urgent People have a lot on… Continue Reading

BroadBased attends Content Marketing World conference

BroadBased attends Content Marketing World conference

More than 4,000 people attended the annual Content Marketing World conference in Cleveland to hear 225 of the industry’s foremost experts discuss the latest strategies, trends and technology. BroadBased Executive Vice President Chris Ramaglia was there for it all and left with some important insights on the current state of content marketing. Here are Chris’… Continue Reading

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