Content Marketing
BroadBased: 2019 Digital Marketing Survey Results
A surge in email marketing success, improved goal achievement and big plans to increase marketing budgets are some of the key findings from the 2nd Annual BroadBased Digital Marketing Survey. Small business owners, marketers and executives who responded to our survey provided valuable insights into what’s working, what’s not and where they’re taking their digital…
Read MoreDrive more leads and sales with social proof
Advertising and websites are great for getting your name and products in front of prospective customers, but converting that exposure into leads and sales requires prospects to believe that what you say about yourself is true. The best way to build that trust is through a concept known as “social proof,” which is a fancy…
Read MoreAre you posting what consumers want to see?
Your social media content strategy may be missing the mark when it comes to posts that will drive engagement and shares. A recent report by Sprout Social found that brands create educational and storytelling content most often, but those aren’t the most sought-after by potential buyers. Here’s how to give them what they’re after. Discounts…
Read MoreStruggling with a stalled campaign? It’s time to call out your call-to-action
Your call-to-action (or CTA) makes or breaks the performance of your marketing campaigns. If you have a weak CTA, then no one is going to click-through to see what you have to offer. These tips will help you develop a winning CTA to meet your business goals. Make It Urgent People have a lot on…
Read MoreBroadBased attends Content Marketing World conference
More than 4,000 people attended the annual Content Marketing World conference in Cleveland to hear 225 of the industry’s foremost experts discuss the latest strategies, trends and technology. BroadBased Executive Vice President Chris Ramaglia was there for it all and left with some important insights on the current state of content marketing. Here are Chris’…
Read MoreStats in Focus: Our new video marketing series
BroadBased is kicking off a new video series called Stats in Focus to share research-backed data on what tactics and techniques are driving results for marketers. And what better way to launch the series than with a feature on video marketing? Watch the video above to learn the five reasons your digital strategy needs video.…
Read MorePalazzo on St. Johns upgrades content marketing campaign
As one of Jacksonville’s only newly constructed riverfront condo developments, Palazzo on St. Johns needs to keep its luxury property top of mind with its target audience. Since 2016, BroadBased has been helping them do just that with an integrated digital approach that continues to drive leads and produce results. The latest content marketing…
Read MoreTwo quick and easy Facebook ad hacks to improve your campaigns
As more companies make Facebook advertising a larger part of their digital marketing strategy, they’re learning that campaigns can plateau after launch. The platform is constantly making updates and rolling out new features that can make a big impact in a short time. We’ve found two hacks that are especially effective for maintaining performance of…
Read MoreRequired Reading: BroadBased 2018 Digital Marketing Survey Results
Last month we invited small business owners, marketers and executives to participate in our first-ever digital marketing survey. They responded by providing useful insights into what’s working, what’s not and where they’re taking their digital strategies in 2018. Some results were expected, but others were surprising, as companies continue to refine their strategies and seek…
Read MoreBroadBased's 2018 Marketing Survey
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