Your social media content strategy may be missing the mark when it comes to posts that will drive engagement and shares. A recent report by Sprout Social found that brands create educational and storytelling content most often, but those aren’t the most sought-after by potential buyers. Here’s how to give them what they’re after. Discounts… Continue Reading
Your call-to-action (or CTA) makes or breaks the performance of your marketing campaigns. If you have a weak CTA, then no one is going to click-through to see what you have to offer. These tips will help you develop a winning CTA to meet your business goals. Make It Urgent People have a lot on… Continue Reading
More than 4,000 people attended the annual Content Marketing World conference in Cleveland to hear 225 of the industry’s foremost experts discuss the latest strategies, trends and technology. BroadBased Executive Vice President Chris Ramaglia was there for it all and left with some important insights on the current state of content marketing. Here are Chris’… Continue Reading
BroadBased is kicking off a new video series called Stats in Focus to share research-backed data on what tactics and techniques are driving results for marketers. And what better way to launch the series than with a feature on video marketing? Watch the video above to learn the five reasons your digital strategy needs video.… Continue Reading
As one of Jacksonville’s only newly constructed riverfront condo developments, Palazzo on St. Johns needs to keep its luxury property top of mind with its target audience. Since 2016, BroadBased has been helping them do just that with an integrated digital approach that continues to drive leads and produce results. The latest content marketing… Continue Reading
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