Category Archives: Content Marketing

BroadBased attends Content Marketing World conference

BroadBased attends Content Marketing World conference

More than 4,000 people attended the annual Content Marketing World conference in Cleveland to hear 225 of the industry’s foremost experts discuss the latest strategies, trends and technology. BroadBased Executive Vice President Chris Ramaglia was there for it all and left with some important insights on the current state of content marketing. Here are Chris’… Continue Reading

Stats in Focus: Our new video marketing series

Stats in Focus: Our new video marketing series

BroadBased is kicking off a new video series called Stats in Focus to share research-backed data on what tactics and techniques are driving results for marketers. And what better way to launch the series than with a feature on video marketing? Watch the video above to learn the five reasons your digital strategy needs video.… Continue Reading

Palazzo on St. Johns upgrades content marketing campaign

Palazzo on St. Johns upgrades content marketing campaign

  As one of Jacksonville’s only newly constructed riverfront condo developments, Palazzo on St. Johns needs to keep its luxury property top of mind with its target audience. Since 2016, BroadBased has been helping them do just that with an integrated digital approach that continues to drive leads and produce results. The latest content marketing… Continue Reading

Two quick and easy Facebook ad hacks to improve your campaigns

Two quick and easy Facebook ad hacks to improve your campaigns

As more companies make Facebook advertising a larger part of their digital marketing strategy, they’re learning that campaigns can plateau after launch. The platform is constantly making updates and rolling out new features that can make a big impact in a short time. We’ve found two hacks that are especially effective for maintaining performance of… Continue Reading

Required Reading: BroadBased 2018 Digital Marketing Survey Results

Required Reading: BroadBased 2018 Digital Marketing Survey Results

Last month we invited small business owners, marketers and executives to participate in our first-ever digital marketing survey. They responded by providing useful insights into what’s working, what’s not and where they’re taking their digital strategies in 2018. Some results were expected, but others were surprising, as companies continue to refine their strategies and seek… Continue Reading

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