Digital Marketing
Text Your Way to More Leads: The Power of SMS Marketing
What if you could reach customers instantly, with your message read in minutes—and see a direct impact on lead gen and sales? That’s what SMS delivers, and it’s emerged as one of the most powerful tools in a marketer’s arsenal by offering unparalleled reach and immediacy. Short Message Service, or text message marketing, enables businesses…
Read MoreBroadBased CEO Chris Ramaglia featured on Finding Your Frequency with Brian Sexton
Our CEO Chris Ramaglia had the opportunity to sit down and chat with Jacksonville Jaguars Senior Correspondent and motivational speaker Brian Sexton for his show Finding Your Frequency. They discussed key defining moments for both Chris and BroadBased, how we’re helping serve our clients in 2025, and the value of creating win-win opportunities in business…
Read MoreA visionary new website for Jacksonville’s LASIK vision specialists
Maida CustomVision is one of Jacksonville’s largest LASIK practices, and a BroadBased client since 2015. We’ve helped them drive new patient leads with innovative social media marketing strategies that feature engaging patient testimonial videos. Last month, we launched their redesigned website that incorporates a modern look and feel and cutting edge lead conversion elements. The…
Read MoreThe Power of an Integrated Marketing Plan for Small Business Owners
“Marketing is a process, not an event. It has a beginning, a middle, but never an end. You improve it, perfect it, change it, even pause it. But you never stop it.” From handling daily operations to strategizing for growth, marketing is only one of many priorities on a small business owner’s plate. If you…
Read MoreLive 24/7 Website Chat for Law Firms: Significantly Increasing Website Visitor Conversion
As a partner or marketing executive for a law office, you already know that your website is your most important marketing tool. And you probably have a pretty robust SEO and Google Ads strategy in place to raise awareness and drive traffic to your website. Once people get to your website, there’s surely a phone…
Read MoreIs USPS Informed Delivery in your Marketing Toolkit?
If you’re a direct mail marketer, USPS Informed Delivery should be on your radar. This free service allows consumers to digitally preview their incoming mail each morning through an email that includes a grayscale scan (Mailpiece Image) of the front of their physical mail. It’s a convenient way for users to keep track of their…
Read More4 Of The Biggest Marketing Challenges for 2025
It’s officially 2025, and as always, marketers are busy ringing in the new year by launching their 12-month strategies. As we hustle to execute our tactics and campaigns, we have to be mindful of the new challenges we’ll undoubtedly face this year. The only constant when it comes to marketing is change, and sometimes that…
Read MoreIs it time for your agency to put some “skin in the game” with performance-based marketing?
“I would definitely budget more for marketing if I knew I was paying for results.” That’s a statement I hear from marketing executives and business owners all the time, and who can blame them for saying it? It would be so easy to just pay for marketing services that were generating dollars towards the bottom…
Read MoreThe Best Ways to “Stress Test” Your Marketing Strategies
Stress testing is a method of evaluating a system by intentionally pushing it beyond its normal operating limits to see how it reacts. It’s a technique used in a variety of businesses, such as manufacturing, finance and construction. We even subject our own bodies to it when our doctors recommend it. The reason why it’s…
Read MoreAre you sabotaging your lead gen efforts by not using these 5 conversion tools?
The best way to get more of your marketing budget is to increase your conversion while not increasing your costs. The goal is simple: get more of what you’re already doing. What we’ve found is that many companies either aren’t effectively using lead generation conversion tools, or simply aren’t using them at all. Here’s 5…
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