Text Your Way to More Leads: The Power of SMS Marketing

What if you could reach customers instantly, with your message read in minutes—and see a direct impact on lead gen and sales? That’s what SMS delivers, and it’s emerged as one of the most powerful tools in a marketer’s arsenal by offering unparalleled reach and immediacy. Short Message Service, or text message marketing, enables businesses…

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A visionary new website for Jacksonville’s LASIK vision specialists

Maida CustomVision is one of Jacksonville’s largest LASIK practices, and a BroadBased client since 2015. We’ve helped them drive new patient leads with innovative social media marketing strategies that feature engaging patient testimonial videos. Last month, we launched their redesigned website that incorporates a modern look and feel and cutting edge lead conversion elements. The…

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Is USPS Informed Delivery in your Marketing Toolkit?

If you’re a direct mail marketer, USPS Informed Delivery should be on your radar. This free service allows consumers to digitally preview their incoming mail each morning through an email that includes a grayscale scan (Mailpiece Image) of the front of their physical mail. It’s a convenient way for users to keep track of their…

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4 Of The Biggest Marketing Challenges for 2025

It’s officially 2025, and as always, marketers are busy ringing in the new year by launching their 12-month strategies. As we hustle to execute our tactics and campaigns, we have to be mindful of the new challenges we’ll undoubtedly face this year. The only constant when it comes to marketing is change, and sometimes that…

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The Best Ways to “Stress Test” Your Marketing Strategies

Stress testing is a method of evaluating a system by intentionally pushing it beyond its normal operating limits to see how it reacts.  It’s a technique used in a variety of businesses, such as manufacturing, finance and construction. We even subject our own bodies to it when our doctors recommend it.  The reason why it’s…

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