Last month, our EVP and Partner Chris Ramaglia started off the Jacksonville Online Marketing Meetup’s (JOMM) 2020 speaker series with his Leaky Bucket presentation. Dozens of local marketing professionals attended the event and Chris had the opportunity to show them how to patch the holes in their digital marketing strategy and drive more leads.  “The…

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The success of your digital marketing strategy hinges on accurately identifying what’s working and what’s not. As the famous quote by marketing pioneer John Wanamaker goes … “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You need to know which campaigns are driving leads to make…

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Autobasics is a car dealership that separates itself from the competition by providing a simple car buying experience for their customers by going “back to basics”. This means friendly service, aggressive pricing, and a great selection of vehicles. Recently, BroadBased helped them bring this experience online with a social media and email marketing campaign that…

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BroadBased EVP, Chris Ramaglia and Dagmar Marketing CEO, Chris Gregory return for episode three of our Digital Lead Insider video series to give you more insight from our 2019 Digital Marketing Survey. Chris² discuss the goal achievement data from the survey, what that means for the current marketing space, and what to expect when structuring…

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Google held its annual Marketing Live event on May 14-15, where they continued to shake up the digital marketing world with innovative updates. Google Search is revamping its current model to include new features that provide users easier and quicker access to snippets of useful information that they’re looking for. New ad formats such as…

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BroadBased EVP, Chris Ramaglia and Dagmar Marketing CEO, Chris Gregory are back for the second episode of our Digital Lead Insider video series to give you an in-depth look at our 2019 Digital Marketing Survey. The topic for today is lead generation and Chris² discuss some surprising results from the survey, as well as give…

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Marketers are putting more and more emphasis on building and strengthening their digital marketing funnel, and with good reason. Funnels provide a predictable and scalable system to convert traffic to leads, leads to customers, and customers to loyal fans that will happily provide you with referrals. In most digital marketing funnels, content acts as the…

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The first episode of the Digital Lead Insider with BroadBased’s own Chris Ramaglia and Dagmar Marketing’s Chris Gregory has launched and you can check it out below. Chris² share their insights on the latest digital marketing trends, as well as what strategies are driving leads for their clients. Stay tuned for next month’s episode where…

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What’s cooler than being cool? Ice cold. CryoEdge Elite Performance and Health is a COOL business. Literally. CryoEdge, located in Elkhart, Ind., offers clients Whole Body Cryotherapy (WBC), which is the process of using liquid nitrogen to hyper-cool your body for three minutes. The concept delivers health benefits similar to those athletes receive with ice…

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