How to track marketing ROI in 2024

The most important metric in any marketing strategy is the Return on Investment, or ROI. Not only do you need to know if your marketing is paying off, but also which tactics are most effective at driving revenue. The bottom line is: if you’re not accurately tracking your ROI, you’re taking (expensive) shots in the…

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3 Ways to Turbocharge your lead gen with Google Ads

Google ads have proven to be one of the most effective strategies for our clients’ lead gen campaigns. Shortly after launching Google Ads, we see consistent surges in phone calls, contact form submissions and website chats. One of the biggest reasons for this is because Google Ads are centered around intentional search. When prospects “raise…

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B2B Work Spotlight: Filling webinar seats with strategic lead gen

Dawn Emerick is one of the foremost experts in trauma-informed leadership and has incorporated webinars into her marketing mix to showcase her subject matter expertise and drive leads into her funnel. BroadBased developed and launched a lead generation strategy to promote these webinars with the goal to increase registrations. We created a series of ads…

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Work Spotlight: Calling the Dawgs with a digital strategy

One of our latest projects is a fun one, helping the Georgia Bulldog Club of Jacksonville with a digital campaign to sell UGA license plates here in Florida. We delivered creative Facebook ads to a targeted audience of UGA supporters with the goal selling the newly-designed Florida license plates. By testing and refining the creative…

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BroadBased presents at IABC meeting

Last month, our EVP and Partner Chris Ramaglia had the privilege of holding a presentation for the Jacksonville chapter of the International Association of Business Communicators (IABC). Chris talked about digital strategy in 2022, covering how the global pandemic changed marketing and how you can align your tools and tactics to be successful in driving…

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Bring leads into your funnel with a smooth landing (page)

Picture this: you’ve got your Facebook and Google ad campaigns perfectly dialed in with pinpoint targeting, killer copy and irresistible creative. Once you hit the “go” button, leads should be converting left and right. But what if they’re not?  If this has happened to you, there’s a good chance it’s due to a landing page…

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Clearing out your Gmail for the New Year

The New Year is almost here and one of the easiest ways to start being productive is by clearing out your inbox. It might seem like a scary concept, but are you really going to go back to that email from February 2017? The answer is no, but the idea of going through all of…

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