Digital Marketing
How to “2020-Proof” your email marketing
Email Marketing has always been one of the most cost-effective digital strategies to drive leads, but the “new normal” we’re all dealing with in 2020 has changed the rules of the inbox. If you play by these new rules, you have a tremendous opportunity to connect with new prospects and convert them to devoted customers.…
Read MoreWhat do you mean there’s no cable?
Dopson Family Medical Center, located in the rural community of Macclenny, Fla., proudly serves as a healthcare leader in their local community. For their newest advertising campaign they sought to promote their primary care practice – which has grown to be one of the largest in their region. The result of our collaboration was the…
Read MoreSpecial Guest Maria Coppola Joins “Lead The Market” in Episode 2
The second episode of our “Lead The Market” marked our first-ever guest appearance when Maria Coppola APR, CRPC Owner and Lead Consultant of Coppola PR joined our EVP & Partner Chris Ramaglia to talk PR and marketing. Maria brought her trademark high-energy personality to the episode and gave her expert opinion on how companies should…
Read MoreBroadBased Leaky Bucket presentation at the JOMM
Last month, our EVP and Partner Chris Ramaglia started off the Jacksonville Online Marketing Meetup’s (JOMM) 2020 speaker series with his Leaky Bucket presentation. Dozens of local marketing professionals attended the event and Chris had the opportunity to show them how to patch the holes in their digital marketing strategy and drive more leads. “The…
Read MoreDial up more leads with advanced call tracking
The success of your digital marketing strategy hinges on accurately identifying what’s working and what’s not. As the famous quote by marketing pioneer John Wanamaker goes … “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You need to know which campaigns are driving leads to make…
Read MoreHere’s how a car dealership drives leads
Autobasics is a car dealership that separates itself from the competition by providing a simple car buying experience for their customers by going “back to basics”. This means friendly service, aggressive pricing, and a great selection of vehicles. Recently, BroadBased helped them bring this experience online with a social media and email marketing campaign that…
Read MoreDigital Lead Insider, Episode 3 | Goal Achievement
BroadBased EVP, Chris Ramaglia and Dagmar Marketing CEO, Chris Gregory return for episode three of our Digital Lead Insider video series to give you more insight from our 2019 Digital Marketing Survey. Chris² discuss the goal achievement data from the survey, what that means for the current marketing space, and what to expect when structuring…
Read MoreBroadBased Lead Generation Webinar: How to Prevent a "Leaky Bucket"
Is your digital strategy producing a steady flow of leads, or is traffic leaking out of your website without converting? This is the topic of our recent digital marketing webinar, where our EVP Chris Ramaglia explained what a leaky bucket is, and how we’ve helped our clients patch theirs and drive more leads. Check it…
Read MoreThe 4-1-1 on Google's New Marketing Updates
Google held its annual Marketing Live event on May 14-15, where they continued to shake up the digital marketing world with innovative updates. Google Search is revamping its current model to include new features that provide users easier and quicker access to snippets of useful information that they’re looking for. New ad formats such as…
Read MoreEpisode 2 of our Digital Lead Insider video series
BroadBased EVP, Chris Ramaglia and Dagmar Marketing CEO, Chris Gregory are back for the second episode of our Digital Lead Insider video series to give you an in-depth look at our 2019 Digital Marketing Survey. The topic for today is lead generation and Chris² discuss some surprising results from the survey, as well as give…
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