Category Archives: Digital Marketing

Warning! How to keep your search ranking after Google’s latest change

Anyone who’s familiar with search engine optimization (SEO) knows that the only constant in Google’s search algorithm is change. And when a change occurs, it can mean the difference between top rankings and average rankings, which can directly impact your website’s effectiveness. We’re bringing this up because starting Oct. 1 Google will roll out one… Continue Reading

Facebook ads stalled? Here’s 3 easy ways to jumpstart them

Last month Facebook announced it eclipsed the 2-billion-user mark — yes, with a “b” — and businesses have taken notice: Facebook’s advertising revenue grew a staggering 53 percent from 2015 to 2016.* But despite the explosion in advertising on the social media giant, not all companies are enjoying the same success. Although properly executed Facebook… Continue Reading

Is your 2017 digital strategy set up for a strong finish?

As 2017 passed the halfway pole, your company probably took time for a progress check against annual revenue and growth forecasts. Whether your review found you were out in front or off the pace, there’s a good chance that your digital marketing strategy had a direct impact on your first-half performance. Improving traffic and lead… Continue Reading

Facebook ads outperforming Google ads

Advanced targeting, eye-catching design and flawless mobile device experience are just a few reasons why we’re seeing our clients’ Facebook ads outperform their Google counterparts. In the past five years at BroadBased, we’ve spent over $100,000 on Facebook ad campaigns, and in some cases we’re able to deliver as much as 80 percent more traffic… Continue Reading

Is bite-size the right size for your next digital launch?

Digital marketing is evolving so quickly and strategy adjustments occur so frequently that some companies are understandably gun shy about launching big new campaigns. But while waiting for the “perfect time” might seem prudent, in reality it gives nimble competitors a head start and ultimately costs much more in lost revenue and market share. The… Continue Reading

Logos University

Logos University, headquartered in Jacksonville, recently selected BroadBased to assist with its online application lead generation. Logos, is a 37-year-old online, faith-based university offering undergraduate and graduate degrees for students preparing for a career in the ministry. By partnering with ministry leaders all over the world, Logos has enabled more than 40,000 graduates in 33… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279