Clearing out your Gmail for the New Year

The New Year is almost here and one of the easiest ways to start being productive is by clearing out your inbox. It might seem like a scary concept, but are you really going to go back to that email from February 2017? The answer is no, but the idea of going through all of…

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How to “2020-Proof” your email marketing

Email Marketing has always been one of the most cost-effective digital strategies to drive leads, but the “new normal” we’re all dealing with in 2020 has changed the rules of the inbox.  If you play by these new rules, you have a tremendous opportunity to connect with new prospects and convert them to devoted customers.…

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What do you mean there’s no cable?

Dopson Family Medical Center, located in the rural community of Macclenny, Fla., proudly serves as a healthcare leader in their local community. For their newest advertising campaign they sought to promote their primary care practice – which has grown to be one of the largest in their region. The result of our collaboration was the…

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BroadBased Leaky Bucket presentation at the JOMM

Last month, our EVP and Partner Chris Ramaglia started off the Jacksonville Online Marketing Meetup’s (JOMM) 2020 speaker series with his Leaky Bucket presentation. Dozens of local marketing professionals attended the event and Chris had the opportunity to show them how to patch the holes in their digital marketing strategy and drive more leads.  “The…

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Dial up more leads with advanced call tracking

The success of your digital marketing strategy hinges on accurately identifying what’s working and what’s not. As the famous quote by marketing pioneer John Wanamaker goes … “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You need to know which campaigns are driving leads to make…

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Here’s how a car dealership drives leads

Autobasics is a car dealership that separates itself from the competition by providing a simple car buying experience for their customers by going “back to basics”. This means friendly service, aggressive pricing, and a great selection of vehicles. Recently, BroadBased helped them bring this experience online with a social media and email marketing campaign that…

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Digital Lead Insider, Episode 3 | Goal Achievement

BroadBased EVP, Chris Ramaglia and Dagmar Marketing CEO, Chris Gregory return for episode three of our Digital Lead Insider video series to give you more insight from our 2019 Digital Marketing Survey. Chris² discuss the goal achievement data from the survey, what that means for the current marketing space, and what to expect when structuring…

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