Digital Marketing
3 Ways to Turbocharge your lead gen with Google Ads
Google ads have proven to be one of the most effective strategies for our clients’ lead gen campaigns. Shortly after launching Google Ads, we see consistent surges in phone calls, contact form submissions and website chats. One of the biggest reasons for this is because Google Ads are centered around intentional search. When prospects “raise…
Read MoreB2B Work Spotlight: Filling webinar seats with strategic lead gen
Dawn Emerick is one of the foremost experts in trauma-informed leadership and has incorporated webinars into her marketing mix to showcase her subject matter expertise and drive leads into her funnel. BroadBased developed and launched a lead generation strategy to promote these webinars with the goal to increase registrations. We created a series of ads…
Read MoreWork Spotlight: Calling the Dawgs with a digital strategy
One of our latest projects is a fun one, helping the Georgia Bulldog Club of Jacksonville with a digital campaign to sell UGA license plates here in Florida. We delivered creative Facebook ads to a targeted audience of UGA supporters with the goal selling the newly-designed Florida license plates. By testing and refining the creative…
Read MoreBroadBased presents at IABC meeting
Last month, our EVP and Partner Chris Ramaglia had the privilege of holding a presentation for the Jacksonville chapter of the International Association of Business Communicators (IABC). Chris talked about digital strategy in 2022, covering how the global pandemic changed marketing and how you can align your tools and tactics to be successful in driving…
Read MoreDoes your lead gen strategy pass the test? Here’s how to use A/B testing to make the grade and drive more leads
“Do you think these ads will convert?” This is a question I hear a lot from clients, co-workers and colleagues, and I answer it the same way just about every time: “I don’t know, what happened when you tested them?” The reason I do this isn’t to be smug (well, maybe a little). I ask…
Read MoreClearing out your Gmail for the New Year
The New Year is almost here and one of the easiest ways to start being productive is by clearing out your inbox. It might seem like a scary concept, but are you really going to go back to that email from February 2017? The answer is no, but the idea of going through all of…
Read MoreHow to “2020-Proof” your email marketing
Email Marketing has always been one of the most cost-effective digital strategies to drive leads, but the “new normal” we’re all dealing with in 2020 has changed the rules of the inbox. If you play by these new rules, you have a tremendous opportunity to connect with new prospects and convert them to devoted customers.…
Read MoreWhat do you mean there’s no cable?
Dopson Family Medical Center, located in the rural community of Macclenny, Fla., proudly serves as a healthcare leader in their local community. For their newest advertising campaign they sought to promote their primary care practice – which has grown to be one of the largest in their region. The result of our collaboration was the…
Read MoreSpecial Guest Maria Coppola Joins “Lead The Market” in Episode 2
The second episode of our “Lead The Market” marked our first-ever guest appearance when Maria Coppola APR, CRPC Owner and Lead Consultant of Coppola PR joined our EVP & Partner Chris Ramaglia to talk PR and marketing. Maria brought her trademark high-energy personality to the episode and gave her expert opinion on how companies should…
Read MoreBroadBased Leaky Bucket presentation at the JOMM
Last month, our EVP and Partner Chris Ramaglia started off the Jacksonville Online Marketing Meetup’s (JOMM) 2020 speaker series with his Leaky Bucket presentation. Dozens of local marketing professionals attended the event and Chris had the opportunity to show them how to patch the holes in their digital marketing strategy and drive more leads. “The…
Read More