Category Archives: Facebook Advertising

The Great Google Ad Rebrand: What it means to you

The Great Google Ad Rebrand: What it means to you

Google announced earlier this month that it was combining all of its advertising products, including AdWords, under three new primary brands. “Today’s shopper will consider many different sources — like online search, videos, and blogs — before making a purchase. In any 48 hour period, over 80% of Americans are shopping for something,” according to… Continue Reading

Facebook Messenger Ads: Do’s & Don’ts

Facebook Messenger Ads: Do’s & Don’ts

The latest innovation on the Facebook advertising platform is proving to be a game-changer. By capitalizing on the surging popularity of the Facebook Messenger app, Facebook now allows advertisers to use Messenger-based ad campaigns which are showing a boost in prospect interaction and, hopefully, lead generation. Launched in 2011 as an upgrade to the original Facebook chat,… Continue Reading

Our take on Facebook’s recent data controversy

Our take on Facebook’s recent data controversy

After an estimated 87 million Facebook users had their data compromised and Facebook founder and CEO Mark Zuckerberg sat in the hot seat before Congress, many companies are wondering what the future holds for the social media giant. These recent events have raised questions for companies (you) and marketing agencies (us) who use Facebook’s targeting… Continue Reading

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