Category Archives: Digital Services

Colorful clicks: Instagram ad update

A seemingly subtle change to Instagram ads could make a significant difference in click-through success. Facebook is continuing to add value to the platform by rolling out an update that allows ads to blend more seamlessly into the Instagram user feed. Ads currently feature a blue call-to-action button to differentiate them from standard posts. The… Continue Reading

Organic SEO losing click share to paid ads?

Organic search engine optimization has long been regarded as a better way to generate clicks and leads than paid ads like those offered by Google Adword campaigns. But there’s been a fairly dramatic shift recently that may change the focus of companies trying to generate inbound traffic from search campaigns. Wayfair.com, an e-commerce giant in… Continue Reading

Warning! If your website isn’t secured with an HTTPS certificate, you could lose your search rankings

Anyone who’s familiar with search engine optimization (SEO) knows that the only constant in Google’s search algorithm is change. And when a change occurs, it can mean the difference between top rankings and average rankings, which can directly impact your website’s effectiveness. We’re bringing this up because starting October 1 Google will roll out one… Continue Reading

BroadBased launches new website for Episcopal School of Jacksonville

  The Episcopal School of Jacksonville has been providing students with a one-of-a-kind educational experience on a beautiful riverfront campus for more than 50 years. To showcase the school’s unique offering for students, parents and the entire Jacksonville community, school officials asked BroadBased to create a new website that captures the distinctive quality of the… Continue Reading

Maida Custom Vision sharpens online focus

Maida Custom Vision, Jacksonville’s leading LASIK provider for over 20 years, recently selected BroadBased to assist with its online patient lead generation. Dr. Jerry Maida performed the first LASIK procedure in Jacksonville back in 1996, and since then his practice has been performing thousands of refractive procedures every year. In 2016, the practice merged with… Continue Reading

New Launch: 24/7 Pediatric Care Centers fully-responsive website

As Jacksonville’s leading pediatrician clinic with three locations on the First Coast, 24/7 Pediatric Care Centers needed its website to keep up with the demand of today’s mobile user. BroadBased provided the solution with a custom-developed, responsive website created on our WordPress platform. The new site looks great on tablets and smartphones and loads lightning-fast… Continue Reading

CSI adds to its responsive presence

Since 1994, The CSI Companies has been getting the people business right as one of the leading staffing firms in the region. BroadBased has been proud to call CSI a partner for several years on a wide range of traditional and digital marketing projects. Our most-recent partnership has been the launch of a new responsive… Continue Reading

Is bite-size the right size for your next digital launch?

Digital marketing is evolving so quickly and strategy adjustments occur so frequently that some companies are understandably gun shy about launching big new campaigns. But while waiting for the “perfect time” might seem prudent, in reality it gives nimble competitors a head start and ultimately costs much more in lost revenue and market share. The… Continue Reading

Logos University

Logos University, headquartered in Jacksonville, recently selected BroadBased to assist with its online application lead generation. Logos, is a 37-year-old online, faith-based university offering undergraduate and graduate degrees for students preparing for a career in the ministry. By partnering with ministry leaders all over the world, Logos has enabled more than 40,000 graduates in 33… Continue Reading

BROADCAST NEWSLETTER

Sign up to receive our monthly BroadCast Newsletter.

  • This field is for validation purposes and should be left unchanged.

© 2017. BroadBased Communications, Inc. All rights reserved.
A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279