Category Archives: Digital Services

BroadBased 2018 Digital Marketing Survey Results: Part 2!

Last month we published Part 1 of the results from BroadBased’s first-ever digital marketing survey of small business owners, marketers and executives. The response to the survey so exceeded our expectations that we’re back this month with Part 2 of the findings, offering more valuable insights into which strategies worked for companies in 2017, which… Continue Reading

Mobile web design trends you need to know about in 2018

The expectations for a website’s mobile experience have changed. Users now assume that every interaction with a company’s responsive website will be as smooth, intuitive and convenient as their desktop version. To convert website traffic to new business leads in 2018, companies need to be more strategic about their mobile design and appeal to today’s… Continue Reading

Required Reading: BroadBased 2018 Digital Marketing Survey Results

Last month we invited small business owners, marketers and executives to participate in our first-ever digital marketing survey. They responded by providing useful insights into what’s working, what’s not and where they’re taking their digital strategies in 2018. Some results were expected, but others were surprising, as companies continue to refine their strategies and seek… Continue Reading

Website Refresh: 24/7 Pediatric Care Centers new look

Jacksonville’s leading pediatrician clinic, 24/7 Pediatric Care Centers, has launched a freshly designed website to increase brand awareness, provide valuable resources to patients and families, and grow new patient leads for its three First Coast locations. BroadBased collaborated with artist Russ Wilson to create a custom illustration that serves as the centerpiece of the practice’s… Continue Reading

November Digital Marketing Roundup

Check out this month’s Digital Marketing Roundup for BroadBased’s latest insights on: What’s more effective, Facebook ads or Google ads? Tips on picking the best marketing automation tool for your needs How to get website feedback you can actually use Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in… Continue Reading

BroadBased taps global thought leadership at SMX digital marketing conference

The SMX East conference in New York is the center of the digital marketing technologies and strategies world. At this year’s SMX East in October, global thought leaders on subjects ranging from artificial intelligence to increased use of video shared their insights on the future of online marketing while the world’s leading providers of digital… Continue Reading

Colorful clicks: Instagram ad update

A seemingly subtle change to Instagram ads could make a significant difference in click-through success. Facebook is continuing to add value to the platform by rolling out an update that allows ads to blend more seamlessly into the Instagram user feed. Ads currently feature a blue call-to-action button to differentiate them from standard posts. The… Continue Reading

Organic SEO losing click share to paid ads?

Organic search engine optimization has long been regarded as a better way to generate clicks and leads than paid ads like those offered by Google Adword campaigns. But there’s been a fairly dramatic shift recently that may change the focus of companies trying to generate inbound traffic from search campaigns. Wayfair.com, an e-commerce giant in… Continue Reading

Warning! If your website isn’t secured with an HTTPS certificate, you could lose your search rankings

Anyone who’s familiar with search engine optimization (SEO) knows that the only constant in Google’s search algorithm is change. And when a change occurs, it can mean the difference between top rankings and average rankings, which can directly impact your website’s effectiveness. We’re bringing this up because starting October 1 Google will roll out one… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279