Category Archives: Search Engine Marketing

November Digital Marketing Roundup

Check out this month’s Digital Marketing Roundup for BroadBased’s latest insights on: What’s more effective, Facebook ads or Google ads? Tips on picking the best marketing automation tool for your needs How to get website feedback you can actually use Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in… Continue Reading

Organic SEO losing click share to paid ads?

Organic search engine optimization has long been regarded as a better way to generate clicks and leads than paid ads like those offered by Google Adword campaigns. But there’s been a fairly dramatic shift recently that may change the focus of companies trying to generate inbound traffic from search campaigns. Wayfair.com, an e-commerce giant in… Continue Reading

Social vs. Search: Which is a better fit for your advertising dollar?

For the past 10 years, Google Pay Per Click (PPC) and display advertising (graphic ads displayed on websites) have dominated digital advertising budgets — and rightfully so, as over 3.5 billion searches are performed each day on Google (see them all in real time here). But how we use the Internet changes constantly and the… Continue Reading

Generation Next: BroadBased 2.0

BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand. Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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