Category Archives: Facebook Advertising

Here’s how a car dealership drives leads

Here’s how a car dealership drives leads

Autobasics is a car dealership that separates itself from the competition by providing a simple car buying experience for their customers by going “back to basics”. This means friendly service, aggressive pricing, and a great selection of vehicles. Recently, BroadBased helped them bring this experience online with a social media and email marketing campaign that… Continue Reading

New Brand Identity for CryoEdge Elite Performance & Health

New Brand Identity for CryoEdge Elite Performance & Health

What’s cooler than being cool? Ice cold. CryoEdge Elite Performance and Health is a COOL business. Literally. CryoEdge, located in Elkhart, Ind., offers clients Whole Body Cryotherapy (WBC), which is the process of using liquid nitrogen to hyper-cool your body for three minutes. The concept delivers health benefits similar to those athletes receive with ice… Continue Reading

Struggling with a stalled campaign? It’s time to call out your call-to-action

Struggling with a stalled campaign? It’s time to call out your call-to-action

Your call-to-action (or CTA) makes or breaks the performance of your marketing campaigns. If you have a weak CTA, then no one is going to click-through to see what you have to offer. These tips will help you develop a winning CTA to meet your business goals. Make It Urgent People have a lot on… Continue Reading

Facebook Targeting: A MOVING Target

Facebook Targeting: A MOVING Target

Facebook’s removal of Partner Categories as an ad targeting choice will be fully effective beginning Sept. 30. What does this mean and who’s affected? Background  Facebook has been embroiled in a privacy controversy this year (think Cambridge Analytica scandal) and notified users in March that they would no longer allow advertisers to target audiences with… Continue Reading

The Great Google Ad Rebrand: What it means to you

The Great Google Ad Rebrand: What it means to you

Google announced earlier this month that it was combining all of its advertising products, including AdWords, under three new primary brands. “Today’s shopper will consider many different sources — like online search, videos, and blogs — before making a purchase. In any 48 hour period, over 80% of Americans are shopping for something,” according to… Continue Reading

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