Category Archives: Facebook Advertising

Facebook Messenger Ads: Do’s & Don’ts

Facebook Messenger Ads: Do’s & Don’ts

The latest innovation on the Facebook advertising platform is proving to be a game-changer. By capitalizing on the surging popularity of the Facebook Messenger app, Facebook now allows advertisers to use Messenger-based ad campaigns which are showing a boost in prospect interaction and, hopefully, lead generation. Launched in 2011 as an upgrade to the original Facebook chat,… Continue Reading

Our take on Facebook’s recent data controversy

Our take on Facebook’s recent data controversy

After an estimated 87 million Facebook users had their data compromised and Facebook founder and CEO Mark Zuckerberg sat in the hot seat before Congress, many companies are wondering what the future holds for the social media giant. These recent events have raised questions for companies (you) and marketing agencies (us) who use Facebook’s targeting… Continue Reading

Palazzo on St. Johns upgrades content marketing campaign

Palazzo on St. Johns upgrades content marketing campaign

  As one of Jacksonville’s only newly constructed riverfront condo developments, Palazzo on St. Johns needs to keep its luxury property top of mind with its target audience. Since 2016, BroadBased has been helping them do just that with an integrated digital approach that continues to drive leads and produce results. The latest content marketing… Continue Reading

BroadBased 2018 Digital Marketing Survey Results: Part 2!

BroadBased 2018 Digital Marketing Survey Results: Part 2!

Last month we published Part 1 of the results from BroadBased’s first-ever digital marketing survey of small business owners, marketers and executives. The response to the survey so exceeded our expectations that we’re back this month with Part 2 of the findings, offering more valuable insights into which strategies worked for companies in 2017, which… Continue Reading

Two quick and easy Facebook ad hacks to improve your campaigns

Two quick and easy Facebook ad hacks to improve your campaigns

As more companies make Facebook advertising a larger part of their digital marketing strategy, they’re learning that campaigns can plateau after launch. The platform is constantly making updates and rolling out new features that can make a big impact in a short time. We’ve found two hacks that are especially effective for maintaining performance of… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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