Category Archives: Facebook Advertising

Facebook Targeting: A MOVING Target

Facebook Targeting: A MOVING Target

Facebook’s removal of Partner Categories as an ad targeting choice will be fully effective beginning Sept. 30. What does this mean and who’s affected? Background  Facebook has been embroiled in a privacy controversy this year (think Cambridge Analytica scandal) and notified users in March that they would no longer allow advertisers to target audiences with… Continue Reading

The Great Google Ad Rebrand: What it means to you

The Great Google Ad Rebrand: What it means to you

Google announced earlier this month that it was combining all of its advertising products, including AdWords, under three new primary brands. “Today’s shopper will consider many different sources — like online search, videos, and blogs — before making a purchase. In any 48 hour period, over 80% of Americans are shopping for something,” according to… Continue Reading

Facebook Messenger Ads: Do’s & Don’ts

Facebook Messenger Ads: Do’s & Don’ts

The latest innovation on the Facebook advertising platform is proving to be a game-changer. By capitalizing on the surging popularity of the Facebook Messenger app, Facebook now allows advertisers to use Messenger-based ad campaigns which are showing a boost in prospect interaction and, hopefully, lead generation. Launched in 2011 as an upgrade to the original Facebook chat,… Continue Reading

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