3 Ways to Turbocharge your lead gen with Google Ads

Google ads have proven to be one of the most effective strategies for our clients’ lead gen campaigns. Shortly after launching Google Ads, we see consistent surges in phone calls, contact form submissions and website chats. One of the biggest reasons for this is because Google Ads are centered around intentional search. When prospects “raise…

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BroadBased featured on “Buzzworthy Businesses”

Earlier this month, our EVP Chris Ramaglia was a guest on “Buzzworthy Businesses” to talk about marketing and communications trends. Check out the segment below where Chris explains why email is not dead, and how businesses need to be thinking about connecting with their audience.

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The Great Google Ad Rebrand: What it means to you

Google announced earlier this month that it was combining all of its advertising products, including AdWords, under three new primary brands. “Today’s shopper will consider many different sources — like online search, videos, and blogs — before making a purchase. In any 48 hour period, over 80% of Americans are shopping for something,” according to…

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Planning to bulk up your Google reviews? Read this first.

Online reviews can make or break your digital marketing efforts. You can be driving leads through social media, search, email and more, but if your perfect prospect reads a bad review, the chances of them converting will plummet. Because Google reviews appear next to your company listing on search result pages, they’re one of the…

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Is bite-size the right size for your next digital launch?

Digital marketing is evolving so quickly and strategy adjustments occur so frequently that some companies are understandably gun shy about launching big new campaigns. But while waiting for the “perfect time” might seem prudent, in reality it gives nimble competitors a head start and ultimately costs much more in lost revenue and market share. The…

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Generation Next: BroadBased 2.0

BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand.

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Google’s latest release lets you target customers closer than ever before

Earlier this month Google released Customer Match, a feature that allows businesses to advertise personalized content to individual users based on their email address. This provides groundbreaking targeting capabilities, as advertisers can now market custom content directly to an individual user. By uploading a batch of opted-in customer email addresses to Google’s search properties, such…

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