3 Ways to Turbocharge your lead gen with Google Ads

Google ads have proven to be one of the most effective strategies for our clients’ lead gen campaigns. Shortly after launching Google Ads, we see consistent surges in phone calls, contact form submissions and website chats. One of the biggest reasons for this is because Google Ads are centered around intentional search. When prospects “raise…

Read More

B2B Work Spotlight: Filling webinar seats with strategic lead gen

Dawn Emerick is one of the foremost experts in trauma-informed leadership and has incorporated webinars into her marketing mix to showcase her subject matter expertise and drive leads into her funnel. BroadBased developed and launched a lead generation strategy to promote these webinars with the goal to increase registrations. We created a series of ads…

Read More

Work Spotlight: Complete Health Animated Video

Complete Health is a primary care physician’s group that works with healthcare providers to provide the highest level of patient care. We helped them create an animated video to showcase their Complete Health 360 service that provides Medicare-eligible patients access to specialized services including an exclusive Member Support Representative. Check out the video below, and…

Read More

Introducing: LeadSite by BroadBased

When it comes to marketing, the only constant is change. And boy, does it change. For over 25 years, BroadBased has helped clients navigate changes in technology, strategy and the way they attract new business. We’ve done this by embracing and testing new technologies and tools (every day, it seems) and relentlessly exploring how to…

Read More

Bring leads into your funnel with a smooth landing (page)

Picture this: you’ve got your Facebook and Google ad campaigns perfectly dialed in with pinpoint targeting, killer copy and irresistible creative. Once you hit the “go” button, leads should be converting left and right. But what if they’re not?  If this has happened to you, there’s a good chance it’s due to a landing page…

Read More

How to “2020-Proof” your email marketing

Email Marketing has always been one of the most cost-effective digital strategies to drive leads, but the “new normal” we’re all dealing with in 2020 has changed the rules of the inbox.  If you play by these new rules, you have a tremendous opportunity to connect with new prospects and convert them to devoted customers.…

Read More

BroadBased featured on “Buzzworthy Businesses”

Earlier this month, our EVP Chris Ramaglia was a guest on “Buzzworthy Businesses” to talk about marketing and communications trends. Check out the segment below where Chris explains why email is not dead, and how businesses need to be thinking about connecting with their audience.

Read More