Lead Generation
The Conversion Audit Every B2B CEO Should Do
Introduction: The Demand Generation Trap I hear it all the time from CEOs and business owners: “We need more leads.” So naturally, companies invest heavily in SEO, paid ads, webinars, and content programs. But in my experience working with mid-market B2B companies—across healthcare, logistics, manufacturing, and staffing—more leads don’t automatically translate into more revenue. What…
Read MoreWhy Your Marketing Isn’t Producing More Leads — and How to Fix It Fast
If your P&L shows your lead pipeline is inconsistent—or worse, shrinking—it’s rarely due to just one ad or one campaign. It’s almost always a combination of strategic gaps and missed opportunities. Following is what’s most often holding businesses back, ranked in the order you should address them with your marketing team for fastest revenue impact.…
Read MoreA visionary new website for Jacksonville’s LASIK vision specialists
Maida CustomVision is one of Jacksonville’s largest LASIK practices, and a BroadBased client since 2015. We’ve helped them drive new patient leads with innovative social media marketing strategies that feature engaging patient testimonial videos. Last month, we launched their redesigned website that incorporates a modern look and feel and cutting edge lead conversion elements. The…
Read MoreLive 24/7 Website Chat for Law Firms: Significantly Increasing Website Visitor Conversion
As a partner or marketing executive for a law office, you already know that your website is your most important marketing tool. And you probably have a pretty robust SEO and Google Ads strategy in place to raise awareness and drive traffic to your website. Once people get to your website, there’s surely a phone…
Read MoreIntroducing: LeadSite by BroadBased
When it comes to marketing, the only constant is change. And boy, does it change. For over 25 years, BroadBased has helped clients navigate changes in technology, strategy and the way they attract new business. We’ve done this by embracing and testing new technologies and tools (every day, it seems) and relentlessly exploring how to…
Read MoreAre you sabotaging your lead gen efforts by not using these 5 conversion tools?
The best way to get more of your marketing budget is to increase your conversion while not increasing your costs. The goal is simple: get more of what you’re already doing. What we’ve found is that many companies either aren’t effectively using lead generation conversion tools, or simply aren’t using them at all. Here’s 5…
Read MoreHow to track marketing ROI
The most important metric in any marketing strategy is the Return on Investment, or ROI. Not only do you need to know if your marketing is paying off, but also which tactics are most effective at driving revenue. The bottom line is: if you’re not accurately tracking your ROI, you’re taking (expensive) shots in the…
Read MoreDrive more leads and increase ROI with pay-per-lead live website chat
Digital ad spending eclipsed the $600 billion mark in 2023 and is showing no signs of slowing down: As companies continue to pour budget into their digital strategies, it’s never been more important to convert as many leads as possible the investment they’re making to drive traffic to their website. The best way to do…
Read MoreThe 3 most overlooked pieces of marketing data that can unlock higher ROI
Usually when we think of marketing data, we turn to analytics and KPIs. Hard numbers and stats that give us the plot points of the story, but fail to deliver the rich details that can create major separation from our competitors. The truth is, some of the valuable insight can be found from sources that…
Read More3 Ways to Turbocharge your lead gen with Google Ads
Google ads have proven to be one of the most effective strategies for our clients’ lead gen campaigns. Shortly after launching Google Ads, we see consistent surges in phone calls, contact form submissions and website chats. One of the biggest reasons for this is because Google Ads are centered around intentional search. When prospects “raise…
Read More