Email Marketing has always been one of the most cost-effective digital strategies to drive leads, but the “new normal” we’re all dealing with in 2020 has changed the rules of the inbox.  If you play by these new rules, you have a tremendous opportunity to connect with new prospects and convert them to devoted customers.…

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Last month, our EVP and Partner Chris Ramaglia started off the Jacksonville Online Marketing Meetup’s (JOMM) 2020 speaker series with his Leaky Bucket presentation. Dozens of local marketing professionals attended the event and Chris had the opportunity to show them how to patch the holes in their digital marketing strategy and drive more leads.  “The…

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The success of your digital marketing strategy hinges on accurately identifying what’s working and what’s not. As the famous quote by marketing pioneer John Wanamaker goes … “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You need to know which campaigns are driving leads to make…

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Autobasics is a car dealership that separates itself from the competition by providing a simple car buying experience for their customers by going “back to basics”. This means friendly service, aggressive pricing, and a great selection of vehicles. Recently, BroadBased helped them bring this experience online with a social media and email marketing campaign that…

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BroadBased EVP, Chris Ramaglia and Dagmar Marketing CEO, Chris Gregory return for episode three of our Digital Lead Insider video series to give you more insight from our 2019 Digital Marketing Survey. Chris² discuss the goal achievement data from the survey, what that means for the current marketing space, and what to expect when structuring…

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Advertising and websites are great for getting your name and products in front of prospective customers, but converting that exposure into leads and sales requires prospects to believe that what you say about yourself is true. The best way to build that trust is through a concept known as “social proof,” which is a fancy…

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Social media is often thought of as a consumer-based platform that people use to stay connected with friends and family. In recent years, social networks have extended into B2B audiences and become powerful digital marketing tools for businesses. Here are 3 tips that companies with a B2B focus can incorporate into their lead generation efforts.…

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Maida Custom Vision, Jacksonville’s leading LASIK provider for over 20 years, recently selected BroadBased to assist with its online patient lead generation. Dr. Jerry Maida performed the first LASIK procedure in Jacksonville back in 1996, and since then his practice has been performing thousands of refractive procedures every year. In 2016, the practice merged with…

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At BroadBased Communications, higher education clients often come to us asking for ways to boost the number of prospective students they’re reaching via social media. All too often, they report they’re active across a range of digital channels with no solid strategy in place and only limited success. Before we advise them on ways to go…

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