Category Archives: Lead Generation

Drive more leads and sales with social proof

Drive more leads and sales with social proof

Advertising and websites are great for getting your name and products in front of prospective customers, but converting that exposure into leads and sales requires prospects to believe that what you say about yourself is true. The best way to build that trust is through a concept known as “social proof,” which is a fancy… Continue Reading

Maida Custom Vision sharpens online focus

Maida Custom Vision sharpens online focus

Maida Custom Vision, Jacksonville’s leading LASIK provider for over 20 years, recently selected BroadBased to assist with its online patient lead generation. Dr. Jerry Maida performed the first LASIK procedure in Jacksonville back in 1996, and since then his practice has been performing thousands of refractive procedures every year. In 2016, the practice merged with… Continue Reading

Is your enrollment marketing strategy earning A’s or F’s?

Is your enrollment marketing strategy earning A’s or F’s?

At BroadBased Communications, higher education clients often come to us asking for ways to boost the number of prospective students they’re reaching via social media. All too often, they report they’re active across a range of digital channels with no solid strategy in place and only limited success. Before we advise them on ways to go… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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