Category Archives: Marketing Automation

November Digital Marketing Roundup

Check out this month’s Digital Marketing Roundup for BroadBased’s latest insights on: What’s more effective, Facebook ads or Google ads? Tips on picking the best marketing automation tool for your needs How to get website feedback you can actually use Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in… Continue Reading

5 ways to improve your enrollment marketing strategy

In the age of digital, enrollment marketing methods have to engage today’s tech-savvy students to meet their goals. The key to engaging prospective students is to create a thoughtful strategy, technology and content to produce real, measurable results. How can you improve your digital strategy quickly? Our list will help you. Be Mobile-Friendly Prospective students… Continue Reading

A lead generation road map guaranteed to make your phones ring

As 2016 shifts into the second half we’re seeing more and more companies challenged by online lead generation. Whether it’s quantity, quality, or a combination of both, funnel-ready leads seem to be in shorter supply for B2C and B2B companies these days. In response, we’ve put together a road map to help our partners answer… Continue Reading

You’ve got fail: Avoiding pitfalls of new business email

More than seven billion people reside on planet Earth, and in 2015 they collectively sent and received more than 205 billion emails. For businesses, email has become the go-to means of interaction for internal and external communications, which has led to the development of standards and best practices. Whether you’re using email to relay information… Continue Reading

HubSpot Email Marketing Certification

BroadBased EVP, Chris Ramaglia, recently earned his HubSpot Email Marketing Certification. The certification course focuses on how to use email marketing to drive leads and growth. Achieving this certification reinforces Chris’ expertise in lifecycle marketing, segmentation, email design, deliverability, analytics and optimization. “Email is one of the few digital channels that you actually own as… Continue Reading

Enrollment marketing has changed, has your strategy changed with it?

Traditional enrollment marketing methods that lean heavily on direct mail and mass e-blasts are failing to engage today’s student. In response, many colleges and universities have over-corrected with insincere and poorly targeted social media efforts that rely too much on data and not enough on thoughtful, experience-driven strategy. These outreaches fall flat as well because… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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