A surge in email marketing success, improved goal achievement and big plans to increase marketing budgets are some of the key findings from the 2nd Annual BroadBased Digital Marketing Survey. Small business owners, marketers and executives who responded to our survey provided valuable insights into what’s working, what’s not and where they’re taking their digital…

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Marketing automation is a digital strategy that bridges the gap between how today’s consumer wants to buy your product or service, and how you have traditionally sold it. It allows you to automate otherwise tedious manual tasks, market to your prospects on their terms, build value throughout the buying process, and increase the chance for…

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Palazzo at St. Johns

  As one of Jacksonville’s only newly constructed riverfront condo developments, Palazzo on St. Johns needs to keep its luxury property top of mind with its target audience. Since 2016, BroadBased has been helping them do just that with an integrated digital approach that continues to drive leads and produce results. The latest content marketing…

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Digital Marketing Survey

Last month we invited small business owners, marketers and executives to participate in our first-ever digital marketing survey. They responded by providing useful insights into what’s working, what’s not and where they’re taking their digital strategies in 2018. Some results were expected, but others were surprising, as companies continue to refine their strategies and seek…

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Check out this month’s Digital Marketing Roundup for BroadBased’s latest insights on: What’s more effective, Facebook ads or Google ads? Tips on picking the best marketing automation tool for your needs How to get website feedback you can actually use Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in…

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A recent study released by Return Path shows that almost a quarter of marketing emails fail to reach the recipient’s inbox. Increased protection from spam filters is partly responsible, catching 8 percent of all email messages. Up to 16 percent are classified as “missing” in the report, which can be due to a variety of…

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Content marketing is one of the best strategies to drive new leads, retain existing customers and increase upsells. It’s shown to be three times more effective than traditional marketing while costing up to 62 percent less.* That’s why we made it the topic of our first-ever webinar last month. Check it out below: In addition…

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Do I have your attention? That’s what a strong headline can do for your content marketing strategy in 2017. Content marketing is quickly becoming a cornerstone of a brand’s digital marketing strategy and with so much content fighting for attention on our newsfeeds, the headline is often the only part of an article we see…

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Ninety percent of all the data in the world has been generated over the last two years.* Let that sink in for a second. Now consider how this relates to digital marketing; with all this data floating around, and growing by the nanosecond, how can a company hope to stand out? By creating quality, relevant…

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