Enhancing Your Brand through Regular Competitive Analysis

Few marketing teams would skip a competitive analysis when launching a new brand, but how often should you perform the research for your established brand?  A competitive analysis provides valuable insights to guide the creation of strategic marketing messages, especially in industries experiencing rapid changes, shifts in technology and new competitors. So that pretty much…

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5 Ways to Improve the Value of Your Agency Partnership

Hiring a marketing agency is an investment in your business’s growth, and like any investment, you want to maximize your return. This return is based on the value your agency can create for you. To ensure success, there are five effective ways to get more value from your agency that are often overlooked. While price,…

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What’s a Fractional CMO and Why Would You Need One?

Think about the trusted advisors you rely on and how you work with them. If you’re a business owner, you probably have at least a CPA and an attorney in regular rotation, and you might also have a CFO advisor and HR advisor on call for special projects. You rely on these partners for strategy…

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The Benefits of Integrated Marketing Planning 

We all know prospective customers need multiple exposures to a brand or product before they consider buying. Exactly how many exposures is up for debate and depends on many variables.  To ensure you’re targeting the right audience with these exposures – and that your message is hitting the mark – you need a Strategic Marketing…

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Bring leads into your funnel with a smooth landing (page)

Picture this: you’ve got your Facebook and Google ad campaigns perfectly dialed in with pinpoint targeting, killer copy and irresistible creative. Once you hit the “go” button, leads should be converting left and right. But what if they’re not?  If this has happened to you, there’s a good chance it’s due to a landing page…

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BroadBased featured on “Buzzworthy Businesses”

Earlier this month, our EVP Chris Ramaglia was a guest on “Buzzworthy Businesses” to talk about marketing and communications trends. Check out the segment below where Chris explains why email is not dead, and how businesses need to be thinking about connecting with their audience.

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