Social Media
We know how to grow: BroadBased named one of the 50 fastest growing companies in Jax
Check out the video below to see how excited the BB Team is about being named one of the 50 fastest growing companies by the Jacksonville Business Journal. We are honored to make the list and could not have done it without our clients. We sincerely appreciate the trust and confidence they have in us…
Read MoreNew Brand Identity for CryoEdge Elite Performance & Health
What’s cooler than being cool? Ice cold. CryoEdge Elite Performance and Health is a COOL business. Literally. CryoEdge, located in Elkhart, Ind., offers clients Whole Body Cryotherapy (WBC), which is the process of using liquid nitrogen to hyper-cool your body for three minutes. The concept delivers health benefits similar to those athletes receive with ice…
Read MoreDrive more leads and sales with social proof
Advertising and websites are great for getting your name and products in front of prospective customers, but converting that exposure into leads and sales requires prospects to believe that what you say about yourself is true. The best way to build that trust is through a concept known as “social proof,” which is a fancy…
Read MoreAre you posting what consumers want to see?
Your social media content strategy may be missing the mark when it comes to posts that will drive engagement and shares. A recent report by Sprout Social found that brands create educational and storytelling content most often, but those aren’t the most sought-after by potential buyers. Here’s how to give them what they’re after. Discounts…
Read MoreHelp your Facebook ad campaign take the lead
Last month we gave you the Do’s and Don’ts of Facebook Messenger Ads. This month, we’re focusing on Facebook Lead Ads. Facebook introduced Lead Ads back in 2015, but recent platform updates have made this ad format the next big thing to include in your business’s lead generation strategy. What Are They? Lead Ads are…
Read MoreOur take on Facebook’s recent data controversy
After an estimated 87 million Facebook users had their data compromised and Facebook founder and CEO Mark Zuckerberg sat in the hot seat before Congress, many companies are wondering what the future holds for the social media giant. These recent events have raised questions for companies (you) and marketing agencies (us) who use Facebook’s targeting…
Read MoreHow will Facebook Zero affect your business?
Facebook has established itself as one of the most powerful digital platforms to drive leads and grow brand awareness. The ability to build an audience and deliver content directly to followers, combined with highly-targeted advertising campaigns, has allowed companies to increase website traffic and leads at a fraction of the cost of other digital tactics.…
Read MoreFacebook cover videos put your brand on the move
One of Facebook’s most-recent updates gives businesses the ability to grab users’ attention much more effectively. The update allows you to replace your static Facebook cover image with a video that begins playing immediately when someone opens your page on a mobile or desktop device. Because video is much more effective at attracting eyeballs than…
Read MoreUpcoming Facebook Changes
Facebook made some changes this month that may be impacting the appearance of certain page posts. It removed page owners’ ability to customize link data (headline, description and image) that are automatically created when linking to a web page. In the past, we have been able to modify both the image and text if it…
Read MoreDon’t treat your business Facebook account like a pinball game
With the start of the New Year, we like to advise our clients to make a resolution to use the wealth of data available on Facebook to target their marketing efforts. Treating Facebook marketing like a pinball game — launching balls blindly and hoping they hit a few targets before dropping from sight — is…
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