What’s cooler than being cool? Ice cold. CryoEdge Elite Performance and Health is a COOL business. Literally. CryoEdge, located in Elkhart, Ind., offers clients Whole Body Cryotherapy (WBC), which is the process of using liquid nitrogen to hyper-cool your body for three minutes. The concept delivers health benefits similar to those athletes receive with ice…

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Advertising and websites are great for getting your name and products in front of prospective customers, but converting that exposure into leads and sales requires prospects to believe that what you say about yourself is true. The best way to build that trust is through a concept known as “social proof,” which is a fancy…

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Your social media content strategy may be missing the mark when it comes to posts that will drive engagement and shares. A recent report by Sprout Social found that brands create educational and storytelling content most often, but those aren’t the most sought-after by potential buyers. Here’s how to give them what they’re after. Discounts…

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Last month we gave you the Do’s and Don’ts of Facebook Messenger Ads. This month, we’re focusing on Facebook Lead Ads. Facebook introduced Lead Ads back in 2015, but recent platform updates have made this ad format the next big thing to include in your business’s lead generation strategy. What Are They? Lead Ads are…

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After an estimated 87 million Facebook users had their data compromised and Facebook founder and CEO Mark Zuckerberg sat in the hot seat before Congress, many companies are wondering what the future holds for the social media giant. These recent events have raised questions for companies (you) and marketing agencies (us) who use Facebook’s targeting…

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Facebook has established itself as one of the most powerful digital platforms to drive leads and grow brand awareness. The ability to build an audience and deliver content directly to followers, combined with highly-targeted advertising campaigns, has allowed companies to increase website traffic and leads at a fraction of the cost of other digital tactics.…

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One of Facebook’s most-recent updates gives businesses the ability to grab users’ attention much more effectively. The update allows you to replace your static Facebook cover image with a video that begins playing immediately when someone opens your page on a mobile or desktop device. Because video is much more effective at attracting eyeballs than…

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Facebook made some changes this month that may be impacting the appearance of certain page posts. It removed page owners’ ability to customize link data (headline, description and image) that are automatically created when linking to a web page. In the past, we have been able to modify both the image and text if it…

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Social media marketing continues to increase year after year and Facebook continues to lead that charge by controlling 18% of the market share. As Facebook dominates the social media marketing game, they have introduced a new type of mobile ad experience, Canvas ads. Capitalizing on mobile advertising’s growth over desktop, Canvas ads allow advertisers to…

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